Marketing Coordinator

Job Title

Marketing Coordinator

Texas A&M University - Corpus Christi

Student Life Unit

Commensurate

Corpus Christi, Texas

Staff

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

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The Marketing Coordinator serves as the lead for marketing and promotion strategies in the Division of Student Engagement & Success (SEAS), with a primary focus on promoting events, initiatives, and programs that foster student participation, engagement, and a strong sense of community belonging. This position plays a critical role in connecting students to campus life and advancing the division’s mission to support holistic student success.

Reporting to the Assistant Vice President for Student Life, with oversight from the University’s Executive Director of Marketing, the Marketing Coordinator works collaboratively with the University’s central Marketing and Communications Office to ensure division marketing and promotion strategies align with institutional strategy and brand standards. This role leads the digital storytelling, social media strategy, content development, and event promotion, while also supervising communications staff and student employees.

Percent Effort: 50%

• Strategic Content Development – Creates and implements marketing and promotion strategies that promote SEAS events, programs, and initiatives across digital, print, and in-person channels. Produces content for marketing campaigns, social media, media relations, newsletters, and websites.

• Digital Campaigns & Newsletters – Designs and distributes e-newsletters and targeted digital communications to students, families, and campus partners, ensuring timely and engaging messaging.

• Event Promotion & Support – Partners with SEAS staff to develop communications and promotional plans for major events, initiatives, and campaigns. Provides hands-on support for events, including occasional evening and weekend programming.

• Creative Services – Produces graphics, digital media, and storytelling content to highlight the student experience. Coordinates with Communications Specialist I and student employees to deliver creative assets that align with university standards.

• Social Media Leadership – Serves as the division’s primary social media strategist, creating and scheduling content, monitoring engagement, and fostering online communities that enhance student connection. Provides training and guidance to departmental account managers.

• Innovation & Trends – Stays current with emerging communications tools, platforms, and best practices, ensuring the division remains at the forefront of student engagement communications.

Percent Effort: 30%

• Hires, trains, and supervises Communications Specialist I, student employees, and student interns.

• Provides ongoing coaching, feedback, and performance evaluations to ensure high-quality communications output.

• Delegates tasks, establishes deadlines, and ensures accountability for project completion.

• Mentors staff in social media management, digital tools, and communications best practices.

Per…