Director of Creative Services

* Provide strategic leadership and creative direction for the university's top-tier social media presence and digital storytelling.
* Develop content strategies and editorial direction that showcase campus life, academic excellence, research, student success, institutional achievements, and the Islander experience.
* Identify opportunities to use social media and emerging platforms to increase engagement, strengthen affinity, and expand the university's reach.
* Establish university-wide social media policies, guidelines, governance, and best practices for decentralized university accounts.
* Monitor social media performance, audience engagement, content trends, sentiment, and emerging platforms to inform strategy and creative development.
* Establish key performance indicators and regularly evaluate the effectiveness of university social media and digital content.
* Collaborate with Communications and university leadership on social listening, emerging issues, and reputational considerations.
* Oversee creative workflows, production schedules, project assignments, and resources across the creative services team.
* Establish processes for evaluating and prioritizing creative requests based on institutional priorities, strategic value, audience impact, available resources, and team capacity.
* Assign projects based on staff expertise, workload, project requirements, and institutional priorities.
* Establish effective creative briefs, review processes, production standards, and project management practices that support efficient and collaborative workflows.
* Ability to step in and perform senior-level graphic design or media production and editing work as needed during high-volume periods.
* Manage assigned creative services budgets and identify opportunities to maximize available resources.
* Oversee external creative vendors, freelancers, printers, photographers, production partners, and related contracts as needed.
* Evaluate emerging creative technologies, tools, platforms, and production methods that can improve quality, efficiency, and effectiveness.
* Lead, supervise, mentor, and develop professional staff responsible for graphic design, photography, videography, and social media.
* Establish team priorities, performance expectations, workflows, and professional development goals aligned with institutional and departmental priorities.
* Foster a collaborative, innovative, accountable, and high-performing creative environment.
* Encourage creative exploration and professional growth while maintaining high standards for quality, consistency, and service.
* Serve as a strategic creative resource to university leadership and the campus community.
* Build effective partnerships across academic and administrative units to improve coordination, planning, and effective use of university creative resources.
* Collaborate with Marketing leadership to align creative development with audience strategy, campaign objectives, advertising initiatives, and institutional marketing priorities.
* Serve on university committees, task forces, and working groups as assigned.
* Represent the university at professional, community, and industry events as appropriate.
* Perform other duties as assigned.
* Bachelor's degree in graphic design, fine arts, communications, marketing, advertising, public relations, digital media, or a closely related field.
* Ten (10) years of progressively responsible professional experience in creative direction, graphic design, branding, multimedia production, marketing communications, or a related field.
* Additional education may be considered as a substitute for the minimum experience requirement:+ Master's degree in graphic design, fine arts, communications, marketing, advertising, public…