Territory Sales Representative

Significant Travel Required. Onsite when not traveling for business.

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

We operate with a strong set of core values:

• 🌎
  Humility – We listen, learn, and grow together.
• ⚡
  Dynamism – We thrive in a fast-paced, evolving industry.
• 🎯
  Risk Taking – We innovate boldly to drive meaningful change.
• 💪
  Commitment – We stand by our mission, customers, and team.
• 🤝
  Community & Team Spirit – We achieve more when we work together.

As we grow, we’re looking for a Territory Sales Manager who can sell, lead, and grow with us.

The Territory Sales Representative is responsible for owning and growing a defined geography. This is a proving-ground role for future Regional Sales Managers. You’ll drive municipal and developer sales, manage your pipeline from first call to close, and collaborate across teams to deliver successful projects. You’ll be expected to show leadership, drive, and results that could lead to team management down the road.

• Territory Growth & Pipeline Management:
  Build and manage a pipeline of municipal, county, government, and developer opportunities; actively prospect through cold calls, emails, events, and referrals.
• Client Engagement:
  Meet with city decision makers, public works leaders, and developers to present Fonroche solutions and guide them through the procurement/bid process.
• Sales Cycle Ownership:
  Drive opportunities from discovery through proposal, bid, and close.
• Public Sector Expertise:
  Learn and navigate municipal procurement, grant, and funding processes unique to your region.
• Cross-Functional Collaboration:
  
  Work with marketing, application design, and operations to deliver accurate proposals and ensure customer satisfaction.
• CRM Discipline:
  Maintain accurate forecasting, reporting, and pipeline data in Salesforce.
• Thought Leadership:
  Position yourself as a trusted advisor to municipalities considering solar lighting.

• Experience:
  
  2–4+ years of B2B sales experience (municipal, infrastructure, or public sector preferred).
• Hunter Mentality:
  Proven ability to prospect, open doors, and close deals.
• Government Sales Aptitude:
  Exposure to public works, procurement, or civic infrastructure projects is highly preferred.
• Strong Communicator:
  Excellent presentation, verbal, and written skills.
• Organized & Driven:
  Ability to manage a large pipeline while meeting deadlines and targets.
• Tech-Savvy:
  Comfortable with Salesforce or similar CRM tools.
• Travel-Ready:
  Willing to travel extensively within your assigned territory.

• Competitive Base Salary ($60k - $80K) + Strong Commissions
• Culture of Growth – You’ll lead and learn in an environment where we support each other and celebrate wins
• Generous PTO – Recharge, reset, and come back stronger
• Career Mobility – Grow into senior leadership or national roles as we expand
• Make an Impact – Help bring smart, solar-powered lighting to cities that need it most