Adult Ed - Small Business Instructor

Small Business - How To Grow Your Online Presence

Digital tools are fueling economic transformation. Discover how American businesses and job seekers in our community are using digital tools to thrive. This course will cover tools to help your small business adapt, grow, and better serve our community. Topics include: how to be found online, how to build a website, marketing materials for your business (including social media), search engine optimization (SEO) basics.

Competencies and outcomes include: create a Google Business Profile, learn how to create a website, what hosting platforms and tools are available and the fundamentals of website design. Understand what SEO is and how to improve it. Understand digital media marketing. Develop planning calendars and advertising strategies. Learn about the tools out there to help you develop marketing materials for your small business.