Marketing Specialist - Parks and Recreation

Position Summary

Join our team as a Marketing Specialist, where you will create compelling visual and digital content that brings our parks, programs, events, and community spaces to life. In this role, you'll lead the development of engaging photo, video, and multimedia storytelling that connects our community to the Parks & Recreation experience. Be part of a fun, collaborative team dedicated to inspiring participation and celebrating the impact of our public spaces.

• Capture and produce high-quality photo and video content highlighting programs, events, facilities, and community stories
• Plan, shoot, and edit short-form and long-form video for social media, web, and promotional campaigns
• Develop engaging digital storytelling content across platforms, including social media, website, and email marketing
• Collaborate with staff to identify and tell impactful stories that reflect community engagement and program outcomes
• Maintain and organize a digital media library of photos and video assets
• Occasionally support the broader marketing team on larger projects and department-wide initiatives as needed

Design and produce marketing content materials for the Parks and Recreation Department, including brochures, guides, advertisements, newsletters, business materials, banners, posters, and online content while ensuring materials maintain proper brand standards.

Coordinate the printing/production process of marketing materials: secure competitive quotes from vendors, prepare files for printing, oversee delivery within deadlines, and distribute materials to necessary personnel.

Write and proof marketing materials and press releases.

Collaborate with staff to gather program information for marketing materials creation.

Design facility/program logos and wordmarks as directed.

Coordinate site-level fundraising, sponsor ships, and advertising sales.

Assist with day-to-day functions of the Parks and Recreation Department, including promotional material creation, photography, meeting attendance, website maintenance, and updating social media.

Coordinate site-level execution and evaluation of promotional strategies consistent with outlined marketing plans, strategic positioning, branding, and goals.

Contribute to the development of marketing plans for new and existing programs.

Coordinate marketing planning and implementation support for special events and projects; may represent the marketing team onsite.

Work professionally with all staff, participants, and volunteers. Perform other duties as assigned. Act ethically, adhere to safety rules, follow City and Department policies, deliver excellent customer service, maintain effective relationships, arrive on time, and maintain regular attendance.

High school diploma or equivalent required;
Bachelor’s degree in Graphic Design, Marketing, Advertising, or related field preferred.

Minimum 2 years of experience coordinating marketing and promotional design and production.

Experience with relevant software applications.

Effective written and verbal communication skills; ability to give and understand oral instructions.

Decision-making, conflict resolution, negotiation, and organizational skills.

Ability to work independently and as part of a team within the Department.

Proficiency in Word, Excel, Publisher, and PowerPoint.

Extensive experience in Adobe InDesign, Word Press, Photoshop, and Illustrator.

Ability to learn new programs as technology advances.

Ability to manage multiple tasks simultaneously, recognize priorities, and meet deadlines.

Ability to work with minimal supervision and produce accurate work in a timely manner.

Ability to maintain confidentiality and exercise discretion with sensitive information.

Good customer service skills and ability to interact with groups of all ages.

Ability to build positive relationships with coworkers, the public, staff, and volunteers.

Demonstrable commitment to sustainability.

Demonstrable commitment to promoting and enhancing equity, diversity, and inclusion.

A clear background: not a direct threat to health or safety in the workplace.

Ability to pass a pre-employment background/criminal history check.