Product Marketing Manager

Worldwide Future Product Marketing Manager

• Define next-generation HP Page Wide Industrial printing platforms
• Drive product strategy and strengthen value propositions
• Define requirements, plan beta/early-customer engagements
• Lead creation of global go-to-market and launch materials
• Own the future platform roadmap in partnership with customers, channel partners, engineering/R&D, operations, and services
• Set priorities and define requirements for product development
• Inform pricing strategy, build forecasts and business cases
• Align stakeholders to deliver on the plan
• Track trends, customer needs, and competitive dynamics to inform platform strategy
• Own marketing deliverables across the product lifecycle (PLC)
• Identify, secure, and support beta and early customers; orchestrate global beta engagements through HP sales regions and partners
• Guide early‑funnel qualification and solution fit
• Lead the creation and global rollout of high‑impact new product introduction and go‑to‑market materials
• Build and maintain forecasts for placements, usage, and revenue

• Recommended Bachelor’s degree in Engineering, Marketing, Business, or related field; MBA preferred
• 10+ years of experience in product marketing and/or product management, including 3‑5+ years in future product planning, platform strategy, or similarly strategic roles; worldwide/international market experience strongly desired
• Strategic and tactical thinker with an execution bias; able to navigate ambiguity, set direction, and drive outcomes through influence
• Proven ability to identify profitable market opportunities and craft differentiated value propositions, positioning, and messaging
• Proven cross‑functional leadership with strong executive presence, communication, and presentation skills (able to distill technical detail for senior stakeholders)
• Demonstrated ability to track and respond to competitor strategies to drive differentiation
• Proven ability to lead cross‑functional teams and influence at all levels—from engineers to C‑suite stakeholders—building consensus and resolving conflict
• Exceptional analytical and business planning skills, including market sizing, pricing/packaging inputs, TCO/TCOP models, business cases, and NPV/ROI analysis
• Experience engaging and influencing senior customer executives; comfort presenting to external stakeholders such as partners and industry forums
• Strong problem‑solving skills with a structured approach to decision‑making
• Deep knowledge of commercial/industrial printing technologies, workflows, and market trends
• Experience in publishing and/or commercial printing markets, including competitive analysis and positioning across the industry ecosystem
• Business development and partner engagement experience is a plus