Product Marketing Strategist

Here, we craft excellence together. Your mission? Making the journey the most enjoyable part of the trip. Join our first‑class team to reinvent in‑flight experience.

The Product Marketing Strategist is responsible for managing a portfolio of product lines throughout their lifecycle—from ideation and development to launch, sales, aftersales, and discontinuance.

The responsibilities are grouped into the following focus areas:

• Define and execute the marketing strategy for assigned product lines.
• Develop and maintain a product roadmap in coordination with senior management, R&T, and other stakeholders.
• Lead product development vision, ensuring customer needs are represented in technical and innovation roadmaps.
• Identify opportunities and risks by monitoring market trends, customer expectations, and industry standards.
• Act as the voice of the customer internally, providing proactive vision for product and client base development.

• Lead value exploration, definition and validation initiatives on identified opportunities and market needs, translating them into viable concepts.
• Trigger, support and guide R&T and R&D projects with market and business inputs, ensuring alignment with the defined strategy and targeted value.
• Create business product specifications and ensure requirements are met during development phases.
• Create the marketing strategy of new products/solutions.
• Build business models and business plans to support new product launches and feature enhancements.
• Collaborate with cross‑functional teams (R&T, Sales, Marketing, Program Management) to drive product success.
• Support continuous improvement initiatives and manage partnerships supporting product development.
• Coordinate tests with customers and users on value propositions, concepts, prototypes, to inform our innovation and development activities.
• Perform field studies and tests with customers.
• Monitor existing offer performance and adequacy to market needs.

• Translate marketing strategy into actionable commercial roadmaps and strategies.
• Guide and train sales teams on new products, services, and features.
• Support and lead product promotion campaigns and communication strategies.
• Prepare and support the definition of commercial strategies to achieve growth objectives.

• Maintain healthy relationships with external technology partners and integrators.
• Represent the company in development projects and commercial collaborations when necessary.
• Interface with customers (airlines, lessors, OEMs), ensuring market awareness and product performance feedback, to inform our strategy or innovation projects.

• Minimum 3-5 years of relevant experience (product/service development, product management or similar) in a B2B environment.
• Experience in project management.
• Equivalent experience from a different educational background acceptable if no Master’s degree.

Master's Degree in Marketing or Business, plus relevant business experience.

• Experience in an aerospace environment, preferably aircraft interiors or systems, or in business development of technical products.

• Strong computer skills, including MS Office, particularly Excel and PowerPoint.
• Excellent written and oral communication skills in English (French a plus).
• Excellent leadership, organizational, and interpersonal skills.
• Ability to mobilize stakeholders and drive creativity and enthusiasm.
• Strong problem‑solving mindset, reliability, and proactive attitude.
• Effective time management and multitasking abilities.
• Strategic, entrepreneurial spirit; future‑oriented and pragmatic.
• Excellent communication, organization, and presentation skills.
• Strong understanding of product management, requirements analysis, pricing, planning, and competitive analysis.
• Ability to work on multiple projects concurrently and reprioritize quickly based on latest information.

This job posting has been designed to indicate the general nature and level of work performed by an employee within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.