Sr PLM - Team Sports Protective

Senior Product Line Manager

The Senior Product Line Manager position owns the end-to-end strategy and execution for a portfolio of mouthguards, padded apparel and protective gear for Team Sports athletes under the Shock Doctor, McDavid and co-branded Under Armour brands. This role combines consumer-driven product vision with strong business acumen. The Senior Product Line Manager serves as the voice of the athlete, translating their needs, market trends, and competitive insights into compelling product strategies that deliver meaningful differentiation and profitable growth.

• Consumer Insights & Unmet Needs:
  Obsess over understanding the target consumer. Research and engage with athletes to identify unmet needs and motivations, gathering deep insights into what inspires them about their sport and products. Use consumer insights and data to drive product opportunities and ensure the product line is built around real consumer needs.
• Market & Competitive Analysis:
  Analyze market trends and the competitive landscape to uncover gaps and opportunities for new products. Lead efforts (in partnership with marketing) to conduct comprehensive industry analysis, market research and competitor benchmarking, keeping the product line ahead of emerging trends and ensuring strong competitive positioning.
• Product Brief Development:
  Translate research findings into clear and compelling product briefs that define the vision and the problem to solve for each new product collection. Outline the target consumer profile, key benefits or experiences that product will deliver. Use the brief as blueprint for design and development, articulating what job the product must do to delight the consumer.
• Business Case & Line Planning:
  Develop robust business case as part of product brief and line plan. Ensure pricing strategy, target cost, revenue forecast, channel are aligned to competitive market and business goals. Balance innovation and business objectives – including right mix of products, SKUs & profitability target.
• Design & Development
  
  Collaboration:
  
  Work together with product designers & developers to bring the product concept to life. Provide a clear brief that defines what and why of the product, while empowering them to determine how to execute the solution. Engage in integrative process ensuring product meets the brief's goals.
• Product Development & Go-to-Market Ownership:
  Drive the product development and Go-to-Market (GTM) stage/gate process from concept to final product. Manage product timelines and key millstone meeting (GTM meetings). Own the product game plan – coordinating the efforts of Design and Development, Marketing, Sales, and Supply Chain.
• Cross-Functional Launch Coordination:
  Coordinate with all cross-functional partners in Marketing, Sales, Supply Chain and Ops to ensure a successful product launch and smooth go-to-market execution. Support customer line reviews as key presenter.
• Product Lifecycle Management:
  Oversee the product performance through its life cycle to maximize its success and longevity. Work with teams to manage the product's life span – from initial sell-in through growth and phase-out.
• Other duties as assigned.

• This is a full-time position
• Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m.
• This position is based out of the Fountain Valley, CA office
• This position is expected to travel approximately 25%. Some international travel may occur.
• This position requires in-office attendance at least 4 days per week (subject to increase in future).

• The Company is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
• The salary range for this role in Costa Mesa, CA is $140,000 - $160,000.
• In addition, you may be eligible for additional compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including health & wellness benefits, retirement, time off, employee discounts, and others.

• Direct supervision of…