Senior Paid Media Specialist

Description

At TTC, we are Enriching lives by connecting people and places. For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing - they change perspectives. Behind every unforgettable journey is a passionate team making it happen.

That’s where you come in.

Everything we do is guided by our five shared commitments:

• Value Every Voice - We put people first.
• Act with Integrity - We do what’s right.
• Explore Beyond Boundaries - We’re driven by curiosity.
• Own the Outcome - We take responsibility for our decisions.
• Succeed Together - We’ve got each other’s backs.

We are seeking a highly strategic and detail-oriented Senior Paid Media Specialist to support the VP of Paid Media in overseeing and elevating our paid media operations in partnership with our external agency.

This role will act as a critical extension of the VP, ensuring agency execution aligns with strategy, budgets are accurately managed, and performance is proactively monitored. The Senior Paid Media Specialist will help bring structure, accountability, and informed recommendations to drive paid media excellence across the organization.

• Support the VP of Paid Media in managing the day-to-day relationship with our external paid media agency.
• Ensure agency execution aligns with agreed strategies, media plans, and business priorities.
• Monitor campaign implementation to confirm accuracy across platforms, budgets, tracking, and reporting.
• Proactively identify risks, gaps, or inefficiencies and provide structured recommendations for resolution.
• Help hold agency partners accountable to timelines, deliverables, and performance standards.

• Contribute informed perspectives on media plans, channel strategies, testing roadmaps, and optimization approaches.
• Participate in agency calls as a subject matter expert, ensuring full understanding of both tactical and strategic discussions.
• Partner with the VP to distill complex media conversations into clear, actionable summaries for senior stakeholders.
• Support the development of strategic recommendations based on performance trends and investment opportunities.

• Conduct ongoing reviews of campaign performance to ensure alignment with KPIs and forecasts.
• Surface emerging challenges early and collaborate with the VP on solution-oriented responses.
• Assist in preparing executive-level updates highlighting insights, risks, and strategic implications.

• Support full financial oversight of paid media investment.
• Track budgets, pacing, invoicing, reconciliations, and platform spend accuracy.
• Partner with finance and agency teams to ensure transparency and accuracy in billing and forecasting.
• Maintain clear visibility into total media investment and return across platforms and partners.

• Work closely with internal marketing, analytics, and finance teams to ensure alignment.
• Act as a central point of coordination across stakeholders when the VP is not present.
• Ensure paid media execution reflects broader brand and business objectives

Requirements

• The VP of Paid Media has a trusted partner who ensures agency execution is aligned and well-governed.
• Paid media investments are accurately tracked, paced, and reconciled.
• Performance risks are identified early and addressed proactively.
• Senior stakeholders receive clear, structured updates.
• Paid media operations run smoothly, with strong visibility and accountability across partners

• 5+ years of hands-on paid media experience across key digital platforms (Google, Meta, programmatic, etc.)
• Experience working within an agency or with external media agencies in a governance or oversight capacity.
• Strong understanding of media planning, forecasting and optimization principles.
• Demonstrated…