Manager, Digital Insights

What will you do?

The Manager, Digital Insights leads the strategy, development, and activation of digital analytics and insights across the eCommerce business. This role owns the end‑to‑end insights ecosystem, translating data into clear, actionable direction that drives performance across the full customer funnel. Reporting directly to the Head of eCommerce for the AMER Region, this leader serves as a thought partner to the broader eCommerce team and shapes strategy, identifies growth opportunities, and influences decision‑making.

The Manager builds scalable analytics capabilities, advances forecasting accuracy, and champions a data‑driven culture that improves conversion, engagement, and long‑term business outcomes.

• Own digital insights strategy: define and lead the digital analytics roadmap, evolving tools, capabilities, and frameworks to support business growth.
• Lead full‑funnel performance analytics: oversee analysis across acquisition, engagement, conversion, retention, and revenue to identify key drivers of performance.
• Translate insights into action: deliver clear recommendations that inform eCommerce strategy, site experience, marketing effectiveness, and merchandising decisions.
• Drive executive storytelling: lead weekly, monthly, and seasonal business readouts with a strong POV on performance, drivers, and next actions.
• Elevate forecasting & planning rigor: own digital forecasting frameworks, track forecast accuracy, and improve predictability through data‑driven modeling.
• Identify growth opportunities: analyze customer behavior, site journeys, and campaign performance to uncover opportunities to improve conversion, AOV, and retention.
• Lead cross‑functional influence: partner with Marketing, Merchandising, Product, and Planning to embed insights into roadmaps and business decisions.
• Advance personalization & optimization insights: measure and inform CRO, personalization, and testing programs to maximize ROI and customer experience.
• Build scalable reporting solutions: oversee dashboard development, automation, and KPI frameworks to enable fast, accurate decision‑making.
• Champion data‑driven culture: elevate analytics adoption, best practices, and literacy across the organization, driving more informed decision‑making at all levels.

• 5‑7+ years of experience in digital analytics and eCommerce insights.
• Advanced analytics expertise: deep experience with digital analytics tools (e.g., GA4, Power BI) and full‑funnel performance measurement.
• Strategic thinking & business acumen: ability to connect data to broader business strategy and influence outcomes.
• Insight generation & storytelling: exceptional ability to translate complex data into clear, compelling narratives and actions.
• Forecasting & modeling capability: strong understanding of forecasting methodologies and performance planning.
• Ecommerce & customer journey expertise: deep knowledge of digital funnels, conversion drivers, and customer behavior.
• Cross‑functional leadership: proven ability to influence without authority across diverse teams and senior stakeholders.
• Technical fluency: familiarity with analytics ecosystems, data integration, tagging, and emerging tools.
• Problem solving & curiosity: strong analytical mindset with a proactive approach to identifying opportunities and solving complex problems.
• Execution excellence: ability to balance strategic leadership with hands‑on execution in a fast‑paced environment.

Hiring Range: $95,040.00 USD – $ USD annually
. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: you can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and provide equal…