Project Manager, Transformation

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A day in the life of a Project Manager, Transformation at VF looks a little like this.

Project Manager, Transformation – provides hands‑on support to the Senior Director of Transformation, VP of Transformation, and leadership in GTM and Commercial Functions. Specific responsibilities include oversight and cross-functional implementation of transformation work streams, support on required tool and process development, and change management with a special focus on AI and Gen AI in marketing, creative, product and content creation and related builds and analytics.

In doing so, this role will work closely with the respective functions (marketing, creative, ecom / DTC, design, product development, etc.) across brands as well as with the VF Innovation team.

Let’s break down that day-in-the-life a bit more.

• Workstream Execution with focus on AI & GenAI Acceleration – e.g., digital, creative, and marketing asset creation, product creation, etc.
• Work closely together with the Innovation team to drive implementation and value delivery of AI / Gen AI use cases where technology is mature enough to be scaled across the enterprise
• Design processes, accountabilities, systems integration, and address roadblocks to ensure tech adoption, and drive change management; support rollout of new tools and systems on ad-hoc basis by trouble shooting, identifying gaps in usability/functionality, etc.
• Collaborate with outside agencies on rapid proof of concepts to test emerging technologies and define business requirements for scalability
• Address risks and challenges together with the Innovation team, business teams, and legal teams to ensure responsible and ethical use of AI / Gen AI
• Determine business value and use cases for emerging technologies across brands and regions to drive further acceleration and move applications from experimentation to scalability
• Track progress across brands and regions, and support the preparation of materials to present progress and updates to the global leadership team, brand and regional leaders
• Co-lead AI forums for cross-brand exchange and use case showcase; provide inputs for RFPs related to AI
• Liaise with the business and AI champions within brands to collect emerging business needs and connect these with tech progress to ensure right prioritization of initiatives
• Create training materials and support VF Academies to enable change management
• Workstream Coordination
• Identify risks and interdependencies of AI / Gen AI work streams with other Transformation priorities, e.g., Go-to-Market toolkit and assess intervention strategies with Senior Director
• Oversee tracking and execution of transition work streams, ensuring smooth handover to business-as-usual (e.g., Stores, Brand, Marketing)
• Collaborate with VF Finance and workstream leads to ensure value realization is on track
• Coordinate risk assessments and elevate execution challenges as needed

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 years of experience and professional achievements or 1+ years of experience with an MBA.

The foundation skills you will need in this position are:

• Degree in related field preferred;
  Master’s degree preferred
• Strategic and innovative thinker with the ability to see big picture and support transformation / AI initiatives…