Vice President, AMER Wholesale

Position: Vans: Vice President, AMER Wholesale
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.

We are constantly inspired by the future generation of positive catalysts within our community.  To learn more about our values and our culture, visit  or .A day in the life of a
** Vice President, Americas Wholesale
** at Vans looks a little like this.

As the Vice President of Wholesale for the Americas, you will set the strategic vision and lead all aspects of Vans’ regional wholesale business to accelerate growth, deepen marketplace partnerships, and deliver sustainable profitability. You will provide inspirational, future‐focused leadership to the Wholesale Sales organization—driving product sell‐in, optimizing distribution, and ensuring brand and channel integrity across all wholesale accounts. You will define and execute a forward‐looking strategy to expand Vans’ presence within the digital marketplace ecosystem, strengthening connections with consumers and enhancing account performance through data‐driven, omnichannel  this role, you are accountable for commercial results, P&L performance, and the successful execution of key strategic initiatives.

You bring a proven track record of leading high‐performing teams, scaling complex businesses, and developing data‐driven sales strategies that reflect the evolving retail landscape. You will champion cross‐functional collaboration, elevate operational excellence, and cultivate a culture of agility and performance.  The Vice President of Wholesale reports to the Vans Americas General Manager and serves as a member of the Americas Leadership Team.

Let’s break down that day-in-the-life a bit more.
* *** Lead the long‐term profitable growth of the wholesale business**, setting the strategic direction for category, channel, and marketplace expansion to deliver sustained revenue and margin improvement.*
* *** Develop and execute wholesale marketplace strategies
** across physical and digital wholesale partners, including seasonal go‐to‐market plans, account segmentation, joint business planning, and major account negotiations.*
* *** Oversee comprehensive sales operations**, including preseason planning, in‐season tracking, order book health, discount frameworks, shipment performance, and compliance across all order types (preseason, bulk, reorder, and close‐out).*
* *** Strengthen and maintain strategic customer relationships**, ensuring proactive, world‐class service levels while actively supporting top‐to‐top engagements and key account selling opportunities.*
* *** Provide inspirational leadership and build organizational capability**, developing talent pipelines, succession plans, and a high‐performance, inclusive culture across the Wholesale Sales team.*
* *** Partner with Americas & Brand Leadership Team
** to inform long‐range strategic planning across categories, channels, environments, and territories, ensuring alignment to Vans’ brand vision and commercial goals.*
* *** Deliver actionable marketplace intelligence**, consistently monitoring and reporting on sell‐in and sell‐through performance, partner health, competitive insights, and consumer trends to inform future product, distribution, and marketing strategies.*
* *** Ensure operational excellence and account compliance**, overseeing vendor documentation, distribution integrity, pricing adherence, and all components of account governance.
* We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 15+ years of experience and professional achievements. The foundation skills you will need in this…