VP, Western US Sales Leader - Vet

This role reports to the VP, Veterinary Sales Leader and leads a regional field sales team responsible for increasing Care Credit usage and credit submissions across an assigned region of the country. The leader will hire, mentor, coach, counsel, co-travel with, and train a team of Metro and Area Practice Development Managers (PDMs). This role works directly with the VP, Veterinary Sales Leader to execute sales strategies within a specified region.

This leader will be expected to set the tone for a high-performance culture, drive accountability, and deliver consistent regional results through clear priorities, strong coaching, and rigorous execution.

The Veterinary industry PDMs are located across the Western region and include both Metro and Area PDMs. Eligible candidates must live within the specific territory or region of responsibility.

• Manage a regional field sales team of Metro and Area Practice Development Managers to ensure execution of national and regional sales and marketing initiatives and delivery of regional business objectives.
• Coach and mentor Practice Development Managers through ongoing one-on-ones, field observations, and co-travels; evaluate performance based on assigned KPIs, execution quality, and the team’s ability to deliver productive client outcomes.
• Own regional performance for Net Credit Sales, amount financed per provider, and provider credit submissions (client credit applications identifiable at practice location level).
• Establish clear priorities, performance expectations, and accountability for the team to ensure disciplined execution against business goals.
• Conduct virtual and physical co-travels with Metro and Area Practice Development Managers according to standards and expectations.
• Implement effective measures, recognition, and reward systems with the field sales team to reinforce performance and accountability.
• Apply strategies, tactics, and best practices with the field sales team to drive usage and improve results.
• Partner with the VP, Veterinary Sales Leader to implement systems and industry best practices that increase usage, drive applications, integrate products, maximize provider visits, and keep expenses within budget.
• Partner with various departments, including marketing and operations, to develop materials and systems that increase Practice Development Manager productivity and practice usage.
• Work in the field monitoring, measuring, and gathering voice of the customer to inform decisions and identify opportunities for improvement.
• Provide value-added analysis and reporting for the assigned region, and identify and implement ways to increase usage through Salesforce relationship software.
• Work closely with relevant industry leadership to efficiently deploy Practice Development Manager support campaigns and priorities.
• Partner with the Tradeshow Team to ensure proper regional coverage for trade shows, industry leadership meetings, and other events that support revenue growth and provider relationships.
• Effectively manage team travel and expenses to ensure company guidelines are met.
• Lead team efforts to support industry trade shows.
• Perform other duties and/or special projects as assigned including identifying and acting on existing opportunities.

• Bachelor’s degree and 5+ years of experience in Financial Services and/or outside sales; or, in lieu of a degree, High School Diploma/GED and 10+ years of experience in Financial Services and/or outside sales.
• Minimum of 2 years of territory sales and/or marketing experience with a track record of achieving or exceeding results.
• Demonstrated experience leading, developing, mentoring, and holding sales professionals accountable for…