Director, Public Relations and Marketing

Overview

Education
Coastline College, established in 1976 as the nation’s first campus-free college, has evolved from a “college beyond walls” into a leader in online, competency-based, correspondence, and in-person education. Serving diverse student populations, Coastline offers associate degrees and certificates that lead to career advancement, transfer, and personal empowerment. Committed to equity, we meet students where they are, delivering innovative instruction and services to promote success, as reflected in our College mission.

Mission & Values
We value and respect diversity in all its forms and seek candidates whose professional experience and service advance anti-racism, equity, and social justice. Successful candidates will help all students, regardless of background, achieve their educational goals, particularly those from historically underrepresented communities.

Plans, organizes and directs strategic communications, marketing, and outreach supporting the community college system. Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services. Serves the President as the top public information and media communications professional and advisor.

The Director, Public Relations and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the College’s community relations and public information goals and strategies. The Director is also responsible for integrating outreach and communications efforts to reach the public, other government agencies, and the media. The Director requires considerable skill at and considerable experience at mobilizing and managing campus-wide efforts to support and advocate specific strategic initiatives in alignment with District-level directives.

Specific duties may vary among departments, divisions and jobs. Incumbents typically perform a substantial portion or all of the following types of duties, as assigned:

• Plans, organizes, and directs the work of the Public Information and Marketing department, directing, and coordinating services that keeps staff and the community engaged, proactively addresses public affairs and information, and aggressively markets the College (and the District) to prospective and current students and alumni.
• Plans, develops, coordinates and implements programs of marketing, student recruitment, and marketing/media relations serving both internal and external audiences of the College.
• Facilitates and creates the College’s image and ‘branding’ as well a social media presence via mobile, PDA, and computer, with the community and its potential students, sponsors, and donors. Facilitates outreach programs to ensure presence at college and community events, conferences, schools, and general meetings.
• Advises the President and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence) by producing, writing, and editing materials, advising on media relations, and preparing other information for public consumption.
• Assists and advises in communications on sensitive public issues in order to appropriately position the College with the media and general public.
• Directs the College's media relations activities, including personal contact with media, preparation of press releases and other written communications, and providing appropriate responses to media inquiries.
• Directs, prepares, and reviews press releases, public service announcements, photographs and other media materials on a regular basis that interpret the College to its internal and external publics.
• Coordinates information gathering from the divisions, departments, units, offices and individuals of the college for use in preparation of news releases. This includes working with the athletic department to enhance sports coverage.
• Develops, reviews, edits and directs production of a wide variety of communications and informational resources and materials, including fact sheets, brochures,…