Marketing Manager

Marketing Manager Job Description

Position Title: Marketing Manager, Paid Media

Department: Marketing

Employment Type: Full‑Time

Compensation: $85, Salary

Reports To: Director of Marketing

Pilates is one of the fastest growing fitness modalities in the world because it delivers real, lasting results. It improves strength, mobility, and overall well‑being for people at every stage of life.

Riser Fitness is a leader in bringing that experience to communities across the world! Founded in 2013, Riser is one of the largest multi‑unit operators in the Club Pilates system, developing and operating studios across multiple markets. Our approach is grounded in operational excellence, brand consistency, and a commitment to delivering a high quality Pilates experience.

Every member, every class, every studio. Our studios are built by teams who invest in people, execute with disciplined processes, deliver a best‑in‑class Pilates product, and operate with a performance‑driven mindset focused on learning, growth, and sustainable results.

We’re helping shape the future of Pilates and how the world moves!

The Paid Media Manager is responsible for planning, executing, and optimizing multi‑channel digital advertising campaigns that drive lead generation and customer acquisition across the business. This role owns paid media performance end‑to‑end, partnering closely with the Director of Marketing to strategically manage budgets, scale high‑performing campaigns, and support growth initiatives including promotions, regional initiatives, and new studio openings.

The Paid Media Manager brings a data‑driven, test‑and‑learn mindset, leveraging audience strategy, creative experimentation, and continuous optimization across platforms such as Meta, Google Ads, and emerging channels. This role works cross‑functionally with creative and marketing partners to translate business goals into measurable, high‑impact advertising results while staying ahead of industry trends and platform innovations.

• Plan, launch, and optimize multi‑channel paid media campaigns focused on lead generation and customer acquisition.
• Partner closely with the Director of Marketing to strategically allocate, manage, and optimize media budgets across platforms including Meta, Google Ads and emerging channels.
• Own campaign execution end‑to‑end, including audience targeting, keyword research, bid strategies, creative testing, and performance measurement.
• Plan and execute seasonal, regional, and location‑specific campaigns tied to promotions and new studio openings.
• Monitor performance on a daily basis, proactively adjusting tactics to drive continuous improvement and efficiency.
• Collaborate with graphic designer to develop, test, and scale high‑performing ad concepts, messaging, and visual assets.
• Stay ahead of digital advertising trends, platform updates, and industry best practices to inform strategy and execution.

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of hands‑on experience managing performance marketing campaigns, with a proven ability to drive measurable ROI.
• Strong understanding of core performance marketing platforms, including Google Analytics and Meta Ads Manager.
• Deep understanding of auction‑based media buying, campaign structure, and key performance levers across audiences, creative, bids, budgets, and landing page experiences.
• Experience leveraging tools such as Google Analytics, Meta reporting, and similar platforms to inform decision‑making.
• Demonstrated ability to translate data into structured testing roadmaps and actionable optimization strategies.
• Strong project management skills, with the ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment.
• Detail‑oriented, and comfortable working in a fast‑paced, evolving environment.
• In a fast‑paced, evolving environment.

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Ability to view and interpret data on a computer screen for extended periods.
• Occasionally required to stand,…