Influencer Marketing Manager

Z SUPPLY is an established California lifestyle apparel brand leading the space for casual, comfortable style. Based in the heart of Orange County, we are passionate about staying true to our roots while delivering effortless, feel-good fashion.

We are currently seeking an experienced Influencer Marketing Manager to join our growing Marketing team. The Influencer Marketing Manager will work alongside company leaders to develop brand, influencer, public relations, and community strategy that will be critical for business growth, brand development, community building, and an evolving content engine. This is a great opportunity for a creative thinker and marketing professional who has a passion for connecting with people and a talent for identifying trends within the fashion and marketing industry.

Position Title: Influencer Marketing Manager

Position Type: Full Time / Salary Exempt

Reporting To: Marketing Director

Location: Z SUPPLY Headquarters – Costa Mesa, California

Work Type: HYBRID = In Office 4 days / Remote 1 day. Not accepting applicants unable to work at Headquarters.

• Identify marketing trends/technologies and propose innovative ideas for marketing initiatives, especially within the social media/influencer ecosystem
• Manage direct reports, fostering strong performance and career growth, as they support the marketing team in tandem
• Partner with the Marketing Director to develop marketing strategies that promote brand awareness and e-commerce growth
• Work cross-functionally with the marketing, e-commerce, and buying/planning teams to support business and content needs
• Support the marketing team with brand activations and events as a brand representative, building relationships with our community
• Source and propose celebrities, influencers, and brands for potential product and content collaborations
• Select seasonal key marketing styles in partnership with cross-functional teams based on fashion, social media, and influencer trends

• Lead the development of influencer strategy to improve the full marketing funnel—increasing brand awareness, engagement, and conversion
• Manage paid influencer campaigns from ideation to execution, including concepting, budget management, sourcing, outreach, contract negotiation, product management, content briefs, and asset management
• Build and nurture positive, long-term relationships with talent and agents
• Develop and execute affiliate program strategy, including Shop My and LTK, to increase revenue and maintain continuous content output
• Analyze and report on paid and unpaid influencer KPIs on a weekly and monthly basis to evaluate effectiveness and inform future strategy
• Support CCO with managing communication with a PR agency regarding paid partnerships, products, contracts, briefs, and approvals
• Curate product lists and coordinate shipments for influencer marketing, press events, gifting campaigns
• Oversee gifting and seeding programs, including ideating and building PR boxes, for media, influencers, consumers, and total brand network

• Directly supervises 1-2 employees within the marketing department.
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 4-5 years of influencer marketing and/or related marketing experience required
• Experience working with a fashion brand preferred
• Proficiency in Microsoft Office and/or Google Apps required
• Proficiency in creating spreadsheets used to manage campaigns and slides to pitch marketing initiatives and strategies required
• Experience with social media and influencer marketing tools required (e.g. LTK, Shop My, GRIN, TRIBE, Dash Hudson, etc.)
• Experience with Asana, Figma, and Adobe Creative Suite a plus
• Strong verbal, written, and…