Planner, DTC
Listed on 2026-08-30
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Retail
Retail Sales, Merchandising
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.
We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.
To learn more about our values and our culture, visit Vans Careers or
Vans is about a state of mind. Thinking differently. Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds 50 years of youth culture connectivity, Vans continues to advance its roots in action sports while recognizing the global 'Off the Wall' connection between the brand and art, music and street culture enthusiasts.
Today, the Vans brand evolution continues- from its foundation as an original skateboarding company since '66, to a leading action sports brand, to defining its anthem of living 'Off the Wall' as youth culture. From its birthplace on the West Coast, Vans has grown beyond a shoe. It's a global movement- reaching from Barcelona to Beijing, Sao Paulo to Sydney, Orange County to New York.
Vans goes to market through its network of deeply rooted wholesale partners and its direct-to-consumer platform with more than 450 owned retail stores worldwide. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence. And equally strong is the Vans' extraordinary e-commerce and social media presence, inclusive of its digital video platform, Off The Wall .tv.
Through its various online channels, Vans has access to over 14 million brand loyalists at any given time. At Vans, providing consumer-focused product is essential and among perhaps one of the staunchest critics there is - the world's youth - the continued relevance and authenticity of Vans' product, whether performance-based or fashion-forward, must be in the right balance at all times.
From weatherizing the head-to-toe collections to enhancing the durability of the performance based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons. We also believe it's important to deliver more than just great products. Vans supports the action sports lifestyle, youth culture and creative self-expression by promoting the sports, music, art and culture that matter most.
will you do?
A day in the life of a DTC Planner at Vans looks a little like this. As a Planner, you will be responsible for creating, executing, and communicating strategic plans that drive financial results. Partnering with the Planning, Merchant, and Allocation teams, as well as other cross functional partners will position you to maximize sales and create inventory plans which will delivery turn targets and profitability.
You will support the financial goals for Vans Americas across the US and Canada Omni markets. Let’s break down that day-in-the-life a bit more.
- Pre and In Season Planning — Perform pre-season and in-season planning activities including MFP and OTB across a category/gender/channel/market.
- Sales & Inventory Reporting — Analyze, consolidate, and report on sales, inventory, and replenishment data to identify trends, risks, and opportunities.
- Demand Forecasting & Inventory Planning — Develop and maintain demand forecasts, ensuring inventory levels align with sales trends, seasonal shifts, and financial targets.
- OTB Management & Inventory Optimization — Manage OTB across regions, monitoring…
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