Head of GTM

Head of GTM Who We Are

Popfly is building the infrastructure for the creator economy. Already the leading platform of adventure creators and brands, Popfly is a place where collaboration replaces chaos, and authentic partnerships replace transactional campaigns.

Brands like GoPro, Smith Optics, and Backcountry use Popfly to discover vetted creators, collaborate through the entire creative process, and track performance that actually drives revenue. Creators use us to connect with brands they actually care about, manage their workflow, and get paid.

We're fast growing, backed by incredible customers and investors, and still early enough that every great hire has a massive impact on the future of the company.

Popfly is looking to bring on a Head of Go-To-Market & Revenue capable of driving high execution velocity across our entire revenue engine.

This is not a traditional sales leadership role. We are looking for a rare operator who loves sales, understands the art and science behind building a great GTM motion.

You’ll partner closely with a high‑performing Marketing and Growth team, pair with and guide two skilled Sales professionals, and work closely with Product and Engineering to identify and solve critical bottlenecks across the customer journey.

You’ll help shape how we sell, who we sell to, how we forecast, how we improve the product, and ultimately how we scale.

This role reports directly to the Founder / CEO where you’ll step in to manage the day‑to‑day operational gravity of our sales process, freeing up the Founder, while establishing a world‑class foundation for our future team.

You have a founder mentality—you are willing to go way above and beyond because you love learning, building, and figuring things out.

You have a ready, can‑do attitude and are the type of teammate who makes everyone around you better.

Your instinct is to dive in and find out. You believe iterating is faster and more satisfying than waiting for the perfect time or perfect answer.

You are opinionated but flexible. You bring strong ideas, but you have low ego and are always willing to change course when the data tells you something better.

You are driven, hungry, and you show up.

You want to grow in your career. This role is a ground‑floor opportunity, and we promote people when they crush it.

You aren’t afraid to pick up the phone, run the demo, navigate objections, negotiate, and close deals yourself.

You’ll help architect the systems, processes, messaging, and strategy that allow Popfly to scale from founder‑led sales into a predictable revenue machine.

You’ll deeply understand our pipeline, create forecasting discipline, build accurate revenue models, and ensure the entire company understands where we are and what we’re doing to improve every day.

You’ll pair with two talented Sales professionals, raise the standard of execution, and help build the foundation for a world‑class sales organization.

You’ll work closely with Marketing, Product, Engineering, and the Founder to identify friction, improve the customer journey, and turn market feedback into meaningful company improvements.

You’ll test, learn, and iterate across messaging, pricing, sales process, and GTM strategy. You see the revenue engine as something that is constantly improving.

• 5+ years of experience performing at a demonstrated high level
• Experience in SaaS, technology, or high‑growth companies in sales, GTM, growth marketing
• Understanding of SaaS businesses, network effects, and scaling revenue organizations
• Highly action‑oriented with a bias toward execution
• Strong communication skills and the ability to lead across teams
• Comfortable operating strategically while still being deeply hands‑on
• A familiarity with the outdoors, the creator economy, social commerce or related fields.

• Unlimited PTO: Take the time you need to get outside, travel, recharge and perform at your best.
• Flexible
  
  Health Benefits:
  
  a customizable healthcare reimbursement plan to fit your needs.
• Tools to Succeed: Top‑tier hardware, software, and resources to do your best work.
• Impact: your work directly influences thousands of creators and brands
• Lean, High‑Performing Team: No bureaucracy. High ownership. Move fast alongside an exceptional team.
• Adventure Cash: We’ll cover some of your next adventure—go explore!
• Prime OC
  
  Location:
  
  Modern Costa Mesa office, minutes from the beach.
• Ownership Opportunity: Earn meaningful equity through exceptional performance and long‑term impact.

• Base Salary: $125,000 – $165,000
• On‑Target Earnings (OTE): $250,000+ (with an aggressive, uncapped commission structure)

Popfly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.