OUTSIDE Sales Rep

POSITION SUMMARY

At Urban Workshop we are expanding business-to-business sales effort for our AWS (American Welding Society) and LADBS welder training and certification testing and are seeking a high-energy, results-driven Salesperson to lead the charge in enrolling business welding teams into our training and certification programs and establishing long-term partnerships.

This role is perfect for someone who thrives in a performance driven culture, has a deep understanding of the sales process, and is passionate about helping businesses upgrade their teams to grow their businesses.

Urban Workshop is the only American Welding Society Accredited Test facility in LA and Orange County, as well as an LADBS approved welder certification site, giving us a distinct competitive advantage over all other welder training and certification companies in Southern California.

Our mission is to make short-duration focused education with shared access to tools in a supportive environment the preferred method for visionary individuals to get what they need to go out and change the world. Our core values are the back bone of our business and guide our hiring process: unimpeachable character, results driven, sincere candor, continuous learning, inspirational, and visionary.

• Providing an outstanding client engagement experience by quickly understanding key pain points and moving them through our client lifecycle.
• Communicating to clients how welder certification gives them a competitive advantage, saves money, and reduces risk so they grow and scale their businesses.
• Works well with other departments to ensure sold clients schedule and show for events.
• Prioritizing clients who can move swiftly through the sales cycle, maximizing opportunities for revenue growth.

• Drive qualified leads from initial outreach, quoting, welder evaluations thru to enrollment.
• Conduct high impact sales calls with business owners and managers, understanding their goals, pain points, and opportunities.
• Present and sell the value of Urban Workshop programs and the ecosystem with conviction and precision.
• Follow up rigorously to close leads into educational and certification programs.
• Collaborate with marketing, event, and operations teams to optimize lead flow, communication, and conversion.
• Maintain accurate records in Hubspot CRM (calls, connects, appointments, etc) to ensure visibility and accountability.
• Represent Urban Workshop’s brand and mission at events and virtual sessions with excellence.
• Maintain a minimum of 100 calls and daily outbound activity.
• Meet a monthly revenue quota through during and post evaluation conversions.
• Mastery of Urban Workshop’s sales scripts, frameworks and process.
• Build and maintain a robust referral pipeline within the welding ecosystem.
• Contribute to the continuous improvement of sales processes and messaging.
• Represent Urban Workshop’s values and results driven culture in all interactions.

• Demonstrates expert-level communication, persuasion, and closing ability.
• Reads people, adapts quickly, and builds trust with business owners.
• Thrives under pressure; bounces back from rejection quickly.
• Deeply understands Urban Workshop’s programs and value propositions.
• Understands the welding industry, and Urban Workshop’s value proposition and the challenges of scaling welding service businesses.
• Obsessed with achieving and exceeding targets.
• Owns daily metrics and follows through relentlessly.
• Works seamlessly with marketing, sales, events, and leadership teams.
• Accepts feedback and applies it with speed and precision.

• Proven success in consultative or high-ticket sales, ideally in business consulting, events, or education.
• Experience selling to…