Sr. Digital Marketing Strategist

## Sr. Digital Marketing Strategist Apply locations:
Cottage Grove, MNtime type:
Full time posted on:
Posted Yesterday job requisition :
R-6156
** ANDERSEN CORPORATION

SUMMARY:

** At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.

Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.
*
* JOB DESCRIPTION:

**** About the Role
** Renewal by Andersen is seeking a
** Senior Digital Marketing Strategist
** to help accelerate our digital growth and transformation. This role drives performance across web, personalization, and lifecycle marketing.

You’ll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like
** Salesforce**,
** Salesforce Marketing Cloud, and myPROJECT portal.
** This is a high-impact role for a strategic, data-driven marketer who thrives at analyzing, improving, and implementing premier user experiences for both our end users and our affiliates.
** What You’ll Do
**** Drive Digital Growth
*** Develop and execute strategies that increase qualified traffic, leads, and conversion rates
* Optimize the full funnel, from acquisition through lead nurture and appointment setting
* Identify and prioritize high-impact opportunities to improve performance
** Lead Digital Strategy & Execution
*** Partner with IT, analytics, and agency teams to deliver best-in-class digital experiences
* Align acquisition strategies with downstream conversion and lifecycle performance
* Onboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations.
** Own Lifecycle Marketing & Lead Nurture
*** Manage and optimize
** Salesforce Marketing Cloud (SFMC)
** lead nurture programs
* Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications)
* Improve lead engagement, reduce drop-off, and accelerate conversions
* Work cross-functionally on connect multi-channel journeys into a unified experience
* Leverage behavioral data and customer insights to tailor digital experiences at scale
** Shape the myPROJECT Experience
*** Drive strategy for
** myPROJECT**, a post-purchase tool, as a key post-lead project tracker
* Identify opportunities to improve customer transparency, engagement, and conversion
* Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates
** Analyze & Optimize Performance
*** Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors
* Track KPIs including traffic, engagement, conversion, and lead quality
** Innovate & Lead Digitally
*** Evaluate emerging tools and technologies (AI, personalization, lead scoring)
* Bring forward new ideas to enhance customer experience and performance
* Share best practices and help elevate digital capabilities across the organization
** What You Bring
**** Required
* ** 7+ years of experience in digital marketing, performance marketing, or lifecycle marketing
* Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
* Experience with CRM platforms (Salesforce preferred)
* Strong analytical mindset and ability to translate data into action
* Ability to lead cross-functional initiatives and influence stakeholders
* Experience managing vendors
** Preferred
* ** Experience with
** Marketing Cloud
*** Experience with
** lead nurture programs and customer journey orchestration
*** Familiarity with A/B testing, UX optimization, and experimentation tools
* Experience working with outside affiliates as a customer
** Why You’ll Love This Role
*** Work on a
** high-impact digital transformation
** initiative* Own and shape
**…