Senior Digital Marketing Manager

Overview

Senior Digital Marketing Manager role at Fair Trade USA. This range is provided by Fair Trade USA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $/yr

At Fair Trade USA, we’re leading the charge toward sustainable development and conscious capitalism by forming fair and honest partnerships across the globe. We believe in community, we’re excited about change, and we hire driven, talented change makers who share our vision.

Founded in 1998, we are the leading third-party certifier of Fair Trade products in North America. Our unique market-based model for sustainability links millions of farms and factories around the world to over 1,500 leading brands and retailers through more transparent, equitable trading partnerships. Impact is our North Star: to date, we have channeled over $1 billion in additional income to hardworking families and communities around the world.

Fair Trade has emerged as one of the most promising models of conscious capitalism today. We are recognized for improving the working conditions and living standards of farmers and workers while protecting the environment. At the same time, we strengthen global supply chains and enable sustainability to drive profitability for the business community. For the end consumer, Fair Trade is an easy way to align our values with our purchasing decisions, voting with our dollars for a better world.

Our model has incredible leverage: for every $1 that we invest in building the Fair Trade market and movement, we are creating $4 in increased income for farmers and workers. Because of this unprecedented 4x1 “social return on investment” and community impact, we are a four-time winner of Fast Company’s "Social Capitalist of the Year" award and have been recognized as a leading social venture by the Skoll Foundation, Clinton Global Initiative, Ashoka, and the World Economic Forum.

The Role

The Senior Digital Marketing Manager is responsible for developing and leading our online marketing efforts. This role is responsible for executing and optimizing digital strategies to drive brand awareness, engagement, and conversions across multiple channels. This role drives marketing ROI through innovative tactics, reporting and process improvements.

• Strategic and comprehensive website management and governance. Define site goals (traffic, leads, revenue, support deflection) and audience personas.
• Maintain the information architecture (navigation, taxonomy, URL strategy)
• Maintain a site roadmap (features, migrations, experiments)
• Maintain design system components for the web (buttons, forms, templates)
• Plan, create, edit, and publish pages (blog, FAQ, program updates, events)
• Enforce brand voice and accessibility standards on all content
• Manage assets (images, video, downloads) and metadata (titles, descriptions, alt text)
• Internal linking strategy: pillar/cluster content organization
• Localization and translation workflows (language variants, regional pages)
• Lead SEO, AEO, and GEO vision and liaise with agency partner to track performance, optimize execution, and ensure strategic alignment. Optimizing current content (meta descriptions, title tags, image alt tags, image sizes, copy, links, etc.)
• Developing new content for optimization
• Link building (creating label embed code to share with partners), reviewing outreach for new earned media opportunities.
• Implementing technical audit recommendations

• Manage and evolve digital lead capture, nurturing, and qualification strategy to support tailored audience journeys and deliver Marketing Qualified Leads (MQLs) that includes:
  Front-end lead capture (website, Hub Spot landing pages/forms)
• Nurturing series – maintain and evolve Business Welcome Series
• Automation logic for responders, audience path, and qualification
• Lead ad strategy and execution. Strategy & Planning:
  Develop comprehensive digital marketing strategies, including paid media (PPC, social ads, display), SEO/SEM, content marketing, email, and social media.
• Ad Campaign Management:
  Plan, launch, and manage…