Commercial Manager

Commercial Manager (Sales and Marketing)

Location: Head Office – Courtenay, BC
Start Date: As soon as possible

At Nootka Marine Adventures, we take pride in providing exceptional service and unforgettable experiences for our guests. Weoperate three premier fishing resorts on the rugged west coast of Vancouver Island:
Moutcha Bay Resort, Nootka Sound Resort, and Newton Cove Resort.

We are dedicated to preserving the timelessart of sport fishing while creating premier guest experiences that connect people to the natural beauty of British Columbia’s west coast.

This is an exciting opportunity for acommercially driven leader to shape the future growth of one of British Columbia’s premier fishing resort operators.

The Commercial Manager is responsible for leading the company’s revenue-generating functions, including sales, marketing,reservations, group business, and commercial partnerships. Reporting directly to the CEO, this role will drive revenue growth, occupancy performance, leadconversion, business development, trade show strategy, and commercialperformance across all resort operations.

The successful candidate will combinestrategic thinking with hands-on leadership, using data, market insights, andstrong commercial instincts to identify opportunities, improve performance, and support long-term business growth. This role leads a multi-functional team andplays a key role in shaping the guest journey from initial inquiry throughbooking and arrival.

• Develop and execute commercial strategies that supportrevenue growth, occupancy targets, and business objectives.
• Lead sales, marketing, reservations, group business, and lead generation activities across all resort operations.
• Analyze sales, conversion, occupancy, and market data to identify opportunities, trends, and risks.
• Drive group business development, strategic partnerships,travel trade relationships, and new revenue opportunities.
• Oversee marketing campaigns, trade show participation,digital advertising, and lead generation initiatives.
• Lead pricing, forecasting, occupancy planning, and revenue optimization strategies.
• Oversee CRM systems, sales pipelines, booking conversionprocesses, and reservations workflows.
• Manage departmental budgets, revenue reporting, performance metrics, and commercial targets.
• Lead, coach, and develop a high-performing commercial teamwhile fostering a strong sales and service culture.
• Represent Nootka Marine Adventures at industry events, trade shows, partner meetings, and networking opportunities.

Required

• University degree in Commerce, Finance, Marketing, Business,or a related field.
• Minimum 5 years of leadership experience in sales, marketing,hospitality, tourism, or commercial operations.
• Proven success leading revenue-generating teams and achieving sales, occupancy, or revenue targets.
• Strong understanding of sales strategy, lead conversion,reservations operations, and guest service standards.
• Experience with CRM systems, reporting tools, performance analysis, and commercial planning.
• Experience leveraging, or a strong interest in leveraging,Artificial Intelligence tools to support commercial strategy and business performance.
• Strong communication, leadership, organizational, and relationship-building skills.
• Understanding of remote resort operations and the uniquedynamics of seasonal tourism businesses.

Preferred

• Experience in resort, tourism, adventure travel, hospitality,or destination-based businesses.
• Experience with group sales, travel trade partnerships, andtourism marketing initiatives.
• Experience with West Coast saltwater fishing.

Weare seeking a leader who:

• Thinks strategically and makesdecisions based on data, insights, and commercial opportunities.
• Demonstrates an entrepreneurialmindset and is energized by finding new ways to grow the business.
• Takes ownership of commercialperformance and is accountable for achieving sales, revenue, occupancy, and conversion targets.
• Leads by example and is comfortable operating in a lean, fast-paced environment.
• Builds strong relationships withguests, partners, industry stakeholders, and team members.
• Comm…