Associate Director, Strategic Innovation

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

As part of the BD Urology & Critical Care (UCC) – Urology Strategic Innovation team, the Associate Director will be responsible for leading cross‑functional teams (R&D, Marketing, Business Development, Regulatory, etc.) to identify and accelerate growth opportunities within the Urology business unit and drive go‑to‑market strategy development for the commercial organization.

• Accountable for strategic innovation initiatives supporting the BD UCC Urology portfolio; identify, develop and validate strategic growth opportunities aligned with current and future global business objectives.
• Develop a standard methodology for innovation, including learning plans and prioritization methods.
• Continuously improve strategic innovation processes, including opportunity identification and assessment.
• Develop deep insights for target segments, stakeholder mapping, decision journey, offering strategy, and go‑to‑market approach.
• Drive cross‑functional evaluation of growth opportunities to identify unmet needs, evaluate market size, and assess customers’ willingness to adopt.
• Partner with internal departments to build effective teams, integrate strategic initiatives into the innovation process.
• Manage strategic initiatives to research and analyze potential growth opportunities.
• Create business plans detailing appropriate project execution.
• Define strategic direction on where to play and how to win, including licensing, acquisitions, and partnerships.
• Design and deliver impactful communications to business and company leadership, stakeholders, and corporate officers.
• Collaborate with marketing and R&D for project prioritization entering the pipeline.
• Ensure compliance with BD quality policies, procedures, safety regulations, and local, state, federal laws.

• Demonstrate strong and clear accountability for program/initiative success.
• Articulate a compelling vision and motivate teams to achieve objectives.
• Lead with agility, action, and confidence in uncertainty.
• Encourage formal and informal communication to share insights and best practices.
• Use persuasion and negotiation to influence people and situations.
• Promote diversity to achieve inclusive outcomes.
• Ensure all parties can influence decisions.
• Demonstrate courage by doing what is right.

• Bachelor’s degree required (Marketing, Innovation, Strategy, Business Development, Healthcare Management, or Finance).
• Preferred: MBA and/or experience as a practicing health care professional.

• 5+ years in strategic or global marketing and cross‑functional product development in healthcare.
• Demonstrated ability to develop analytical analysis that drives business improvement, growth opportunities, strategy development, or technology decisions.
• Ability to independently identify, prioritize, and advocate growth opportunities.
• Experience leading complex cross‑functional or cross‑country initiatives.
• Experience with financial models, analysis, and market analysis.
• Experience motivating and delivering results with high‑performing teams.
• Experience working with cross‑functional teams.

• Alignment with BD values.
• Strong customer focus.
• Highly motivated, execution‑focused leader capable of defining role and activities for success.
• Leadership courage, confidence, and influence.
• Excellent communication, interpersonal and persuasion skills.
• Advanced analytical and problem‑solving skills.
• Ability to multitask, balance priorities, and adapt to changing deadlines.
• Strong judgment to prioritize and optimize workflows.
• Capability to translate complex requirements into clear language.
• Passion for early‑stage opportunity identification and strategy development.

At BD, we prioritize on‑site collaboration and require a minimum of 4 days of in‑office presence per…