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Associate Product Manager- Clinical Insights

Job in Covington, Newton County, Georgia, 30014, USA
Listing for: Becton Dickinson
Full Time position
Listed on 2026-08-17
Job specializations:
  • Business
    Marketing Strategy
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy, Marketing Communications, Market Research
Job Description & How to Apply Below

Job Title

Associate Global Product Manager

Job Description

The Associate Global Product Manager will be responsible for supporting the utilization strategy, development, marketing and performance of the Arctic Gel™ Pads and Arctic Sun™ Vital Insights Portal ensuring adoption and success on a worldwide scale. This person will support all aspects of product life cycle and will be responsible for developing a deep clinical understanding of internal/external customer needs including therapy prescribing habits, identifying and driving prioritized product enhancements, strategic positioning, as well as supporting the development of go-to-market strategies for various regions while maintaining brand consistency and integrity.

Key Responsibilities Include:
  • Support development and execution of product marketing strategies across the product lifecycle to drive market awareness, adoption, and profitable growth
  • Conduct market, customer, and competitive analyses to identify trends, unmet needs, and opportunities that inform product strategy and commercialization
  • Develop and maintain compelling product positioning, messaging, and value propositions grounded in clinical, economic, and customer value
  • Partner cross-functionally with Sales, Clinical, R&D, Quality, Supply Chain, Operations, Regulatory, and Marketing Communications to align on product initiatives and ensure execution against business objectives
  • Contribute to go-to-market strategy and product launch execution, including launch readiness, cross-functional coordination, and sales enablement
  • Support development and maintenance of commercial tools and collateral (e.g., sales presentations, training materials, customer-facing content) to support field effectiveness and customer engagement
  • Monitor product performance, market dynamics, and customer feedback to identify opportunities for optimization and continuous improvement
  • Support development of product strategy, roadmap, and prioritization of enhancements based on customer insights, competitive landscape, and business priorities
  • Assist with forecasting, demand planning, and SKU/inventory management to support product availability and financial performance
  • Enable field success by ensuring sales teams are equipped with effective tools, training, and insights to drive product utilization
  • Support execution of marketing campaigns and content development aligned to commercial objectives and growth priorities
  • Build and maintain relationships with key customers, internal stakeholders, and Key Opinion Leaders (KOLs) to strengthen market understanding and inform decision-making
  • Collaborate across teams to enhance the customer experience, proactively address issues, and ensure timely delivery of high-quality solutions
Minimum Requirements:
  • Bachelor's degree in Business Administration, Marketing, Communications or equivalent required.
  • 1+ years experience developing and implementing successful marketing campaigns or sales experience preferred.
  • Strong project management skills with attention to detail and follow through preferred
  • Excellent interpersonal and communication skills.
  • Ability to effectively communicate complex concepts to others.
  • Proficiency in Microsoft Office Suite.
Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

Position Requirements
10+ Years work experience
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