Associate Director, Clinician Marketing

Associate Director, Clinician Marketing

Covington, Georgia

Work Arrangement:
Hybrid — Onsite Monday through Thursday;
Remote on Fridays

Full Time

The Associate Director, Clinician Marketing will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction — particularly with Urologists and Primary Care Physicians (PCPs) — regarding the Pure Wick® urinary incontinence product. This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings. The position requires an experienced healthcare marketer with a proven ability to lead complex, cross-functional projects, manage budgets and resources effectively, and apply data-driven insights to achieve measurable results.

• Develop and execute omnichannel marketing strategies to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.
• Lead a portfolio of interconnected marketing projects, ensuring synergy, efficiency, and optimal resource utilization.
• Manage marketing budgets, project timelines, and reporting to achieve performance and ROI targets.
• Build business cases to secure funding approval for marketing initiatives.
• Create and manage analytics and reporting dashboards (e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.
• Collaborate with cross-functional stakeholders — including product, medical affairs, and sales — to ensure alignment on strategic objectives and brand messaging.
• Drive continuous improvement initiatives with an "always optimizing" mindset across campaigns, clinician engagement programs, and communications.
• Communicate effectively with executive leadership and internal teams to share insights, progress, and performance outcomes.

• Bachelor's degree required; MBA preferred.
• 10+ years of senior-level marketing experience in the healthcare industry.
• Demonstrated success in improving omnichannel strategies and managing end-to-end clinician experiences.
• Proven experience in driving clinician awareness outside hospital environments, especially among Urologists and Primary Care Physicians.
• Strong background in digital marketing strategy, analytics, and campaign optimization.
• Expertise in building business cases to support funding for marketing initiatives.
• Experience creating and managing analytics and KPI dashboards using Power BI and Salesforce (or similar tools).
• Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.

• A strategic thinker with deep expertise in clinician and HCP marketing within healthcare.
• Experienced in digital and omnichannel strategy with hands-on knowledge of campaign performance optimization.
• Comfortable operating in a fast-paced, data-driven environment and collaborating across departments.
• Skilled in building data visualization tools and using insights to inform marketing strategy and executive reporting.
• Able to develop strong business cases and communicate ROI effectively to leadership.

• Clinician / HCP Marketing Strategy
• Omnichannel Campaign Management
• Digital Marketing & Engagement
• KPI Dashboard & Analytics (Power BI, Salesforce)
• Business Case Development
• Portfolio & Budget Management
• Cross-functional Collaboration
• Executive Communication