Marketing Manager

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you will be supported to learn, grow, and become your best self. Become a maker of possible with us.

As the Marketing Manager for Foley Alternatives, you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. This individual will work cross functionally to develop and execute commercial strategies to achieve business unit objectives. The visibility of this position demands strong leadership, adaptability, and a growth mindset.

The role encompasses diverse responsibilities including but not limited to launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation. These efforts require a strong commercial acumen that centers on driving growth and achieving financial targets. Reporting directly to the Senior Marketing Manager, the Marketing Manager will drive growth and own the commercial strategy for the platform.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you will be supported to learn, grow, and become your best self. Become a maker of possible with us.

As the Marketing Manager for Foley Alternatives, you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. In this role you will drive growth to achieve finance targets and own the commercial strategy for the platform.

• Own the general management for the Foley Alternative portfolio which includes the Pure Wick(TM) franchise, intermittent catheters, and MECs, focused on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.
• Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.
• Gather, maintain, and analyze quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications).
• Responsible for consistently meeting or exceeding financial goals and performance metrics.
• Cultivate connections with influential key opinion leaders and customers to promote market engagement through educational events.
• Devise and execute bold marketing plans to drive product growth and market penetration including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.
• Create and implement focused omnichannel campaigns for the Foley Alternative portfolio, aligning with key sales initiatives in target accounts.
• Develop and support voice of customer activities to drive innovation and product optimization.
• Effectively collaborate with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.
• Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics.
• Develop and execute strategic marketing…