Senior Manager, US Home Care Marketing

Job Title

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Essential Duties and Position Responsibilities

Digital Marketing

• Launch campaigns landing pages reflecting culturally respectful and accessible content for Veterans to increase consumer awareness and drive conversion
• Build and manage Marketo programs: segmentation, dynamic content, nurture streams, progressive forms, lead scoring, and email deliverability tailored for Veterans and the VA care ecosystem
• Analyze digital campaign effectiveness in reaching target customers and driving behavior leading to conversion
• Partner with the government sales team to support VISN and VAMC awareness, referrals, and patient education journeys linking digital touchpoints to care pathways and product adoption.
• Collaborate across HC marketing teams to develop clinician marketing campaigns targeted for the government channel
• Serve as Adobe Marketo Engage super user for the UCC HC business (including both B2B and B2C modules)
• Maintain data hygiene and CRM alignment (e.g., Salesforce); establish multi touch attribution and granular reporting on pipeline and downstream outcomes

e-Commerce Channel Optimization

• Contribute to the development and execution of the e-Commerce strategy for growth products including through the Amazon and Walmart marketplaces as well as other strategic e-commerce partners.
• Lead SEO/SEM, product feed management and content velocity using industry best practices to drive e-commerce platform growth and minimize channel conflict with the DTC business
• Implement robust analytics and attribute to inform site / listing improvements.
• Recommend and execute portfolio expansion strategy within e-commerce channels.
• Support annual strategic planning and marketing plan development.

DME Channel Growth

• Develop resources to support execution of the DME channel strategy: partner recruitment, onboarding, co-marketing, and ongoing partner enablement (training, clinical tools, merchandising assets).
• Collaborate with Market Access on coding (HCPCS), coverage, and reimbursement strategy; equip DMEs with compliant claims documentation, prior authorization resources, and appeals support.
• Drive pull-through marketing to prescribers, case managers, and discharge planners; create sell in/sell through playbooks and measure partner performance (sell through, order frequency, returns).
• Partner with Quality and Customer service to resolve complaints and warranty claims from DME and distributor partners.
• Measure/track and report claims acceptance rates, denial reasons, and cycle time in partnership with DME partners and spotlight insights back into digital and content strategy.

Experience & Education

• Bachelor's degree required, MBA preferred. Advanced degree in a healthcare, business, or economics related discipline is preferred.
• Minimum 5 years' work experience in commercial roles (medical device, pharmaceutical or healthcare consulting experience is preferred).
• Digital marketing experience is highly preferred.
• Experience with in government channels and/or e-commerce is preferred.

Knowledge and Skills

• Ability to work independently and manage multiple priorities in fast-paced environment.
• Demonstrate mental agility and the ability to learn new concepts quickly.
• Organized, process-oriented, and collaborative.
• Internally motivated, action-oriented, and drive for results.
• Demonstrate effective analytical and problem-solving skills and the ability to translate data into insights and actionable recommendations that drive business impact.
• Experience managing large amounts of data, including collecting, compiling, and analyzing statistical information from internal and external databases.
• Must have strong presentation and writing skills, and ability to communicate complex concepts to varied…