Associate Director, Growth Marketing

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Relocation Assistance Available

The Associate Director, Growth Marketing is responsible for leading Pure Wick’s growth strategy across customer acquisition, engagement, retention, and revenue generation. This role owns the end-to-end growth engine, connecting media investment, digital experiences, lifecycle marketing, analytics, and customer insights to measurable business outcomes. Reporting to the Senior Director of U.S. Home Care, this leader partners across Customer Experience, Digital Technology, Analytics, Sales, Finance, and agency partners to accelerate growth, improve marketing efficiency, and enhance the customer journey.

Success is defined by the ability to drive demand, optimize conversion and retention, and build scalable growth capabilities that support Pure Wick’s continued expansion.

• Growth Strategy & Customer Acquisition Develop and execute the growth marketing strategy aligned to commercial objectives and revenue goals. Drive customer acquisition through integrated media, digital marketing, and demand generation programs. Identify new growth opportunities across channels, audiences, and customer segments.
• Performance Marketing & Media Own media strategy and investment across TV, CTV, paid search, social, display, video, affiliate, and emerging channels. Optimize channel mix, budget allocation, and campaign performance through testing, analytics, and attribution. Manage agency partners to deliver efficient, scalable customer acquisition.
• Customer Journey & Lifecycle Growth Improve engagement, conversion, retention, and lifetime value through lifecycle marketing programs. Identify and remove friction across the customer journey to improve business performance. Partner with Customer Experience to create seamless omnichannel experiences.
• Digital Experience & Conversion Optimization Partner with Digital Technology to optimize website performance, SEO, usability, and conversion. Prioritize enhancements that improve customer engagement and growth outcomes.
• Analytics & Growth Insights Establish growth KPIs, dashboards, and reporting that connect marketing investments to revenue. Leverage analytics, attribution, and customer insights to drive continuous optimization and investment decisions.
• Agency & Cross-Functional Leadership Lead agency relationships and hold partners accountable to growth, efficiency, and business impact. Influence cross-functional teams to align priorities, drive execution, and achieve commercial objectives.

The successful candidate is a strategic and data-driven growth leader with deep expertise in customer acquisition, performance marketing, analytics, and lifecycle marketing. They excel at balancing strategy and execution, influencing across matrixed organizations, and translating growth investments into measurable business results.

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of experience in growth marketing, performance marketing, digital commerce, or demand generation.
• People leadership experience with a track record of building, motivating, and retaining successful teams.
• Proven success driving customer acquisition and revenue growth through integrated marketing strategies…