Senior Director of Enrollment and Admissions Operations

Position Objective

The Senior Director of Enrollment and Admissions Operations leads the systems, processes, analytics, and operational infrastructure that support recruitment, admissions, and enrollment activities across Weatherhead's graduate portfolio. The role serves as the operational owner of the enrollment funnel, ensuring systems, workflows, communications, and data support efficient prospect progression from inquiry through matriculation. Working closely with recruitment leadership, marketing, faculty, information technology, and university stakeholders, this position is responsible for optimizing admissions operations, CRM functionality, reporting, forecasting, and process performance.

The role ensures the school has scalable systems, reliable data, effective communications, and operational accountability that improve application movement, conversion efficiency, decision‑making, and service delivery. Success is measured through operational effectiveness, forecasting accuracy, funnel performance, process efficiency, data integrity, and continuous improvement.

• Lead Enrollment and Admissions Operations Strategy. Serve as the operational owner of the enrollment funnel, ensuring efficient prospect movement from inquiry through matriculation. Develop and execute operational strategies that improve application movement, conversion efficiency, forecasting accuracy, and service delivery. Establish operational priorities, performance measures, and service standards that support enrollment objectives. Monitor funnel performance and recommend improvements that increase efficiency, scalability, and effectiveness.
  
  (30%)
• Lead CRM, Systems, and Process Optimization. Own the design, optimization, governance, and ongoing enhancement of enrollment systems and workflows, including Slate and related technologies. Lead process redesign, communication workflows, segmentation strategies, workflow automation, and systems improvements that strengthen application processing, prospect engagement, reporting, and user experience. Ensure systems, workflows, and data structures support enrollment strategy and operational execution. (25%)
• Lead Enrollment Analytics, Reporting, and Forecasting. Develop and maintain reporting, forecasting, and analytical capabilities that support enrollment planning and decision-making. Monitor funnel performance, conversion trends, operational metrics, and enrollment forecasts. Translate data into actionable insights and recommendations for recruitment leadership and school administration. Ensure the integrity, consistency, and accessibility of enrollment data across systems and stakeholders. (20%)
• Lead Admissions Operations and Service Delivery. Oversee admissions operations, including application processing, enrollment documentation, scholarship administration, and operational compliance. Ensure timely and accurate execution of admissions processes, consistent service standards, and effective coordination across recruitment, faculty review, financial aid, and university partners. Continuously evaluate and improve operational workflows to reduce friction and improve the applicant experience. (15%)
• Lead Team Performance and Cross‑Functional Execution. Supervise admissions and enrollment operations staff responsible for application processing, enrollment documentation, scholarship administration, and prospect outreach support. Establish clear expectations, performance standards, and accountability measures. Partner with recruitment, marketing, faculty, information technology, financial aid, and university stakeholders to advance enrollment priorities and successfully implement operational improvements. (10%)

• Utilize CRM, reporting, business intelligence, and emerging technologies to support analysis, process improvement, and strategic decision‑making. Ensure accurate documentation of enrollment processes, workflows, and operational changes. (5%)
• Perform other duties as assigned. (