Consultant, Digital Marketing

What Digital Marketing contributes to Cardinal Health

Digital Marketing drives growth by developing and executing data-driven digital strategies and campaigns that advance business objectives and enhance customer insight across all digital channels. The team creates compelling marketing programs that drive revenue and sales, while continuously evaluating emerging technologies and providing thought leadership to optimize performance and innovation.

This specific role will be a part of our Pharmaceutical and Specialty Solutions segment and will be focused on supporting digital campaigns for pharmaceutical segment businesses. This position works with marketing, cross-functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant, Digital Marketing will also play a role in building awareness, nurturing qualified leads, and tracking campaign ROI.

Specific areas of responsibility include but are not limited to the following:

• Understand business objectives and recommend campaign, automation, and AI‑enabled tactical approaches across digital channels
• Work with all stakeholders to execute campaign work to support business objectives
• Design, build, and optimize automated email campaigns and complex customer journeys within Salesforce Marketing Cloud and/or Account Engagement (Pardot), utilizing segmentation, behavioral triggers, personalization, and A/B, multivariate testing
• Leverage marketing automation capabilities to support lead scoring, lead nurturing, and lifecycle progression in alignment with sales and business goals
• Support the use of AI‑driven tools and capabilities (e.g., predictive insights, generative content, send‑time optimization, audience recommendations) to improve campaign performance and operational efficiency
• Update and manage content, including page layouts and components, within enterprise‑level Content Management Systems, like Adobe Experience Manager
• Analyze campaign and automation performance using analytics and exploring how AI can be used for assisted insights; provide regular reporting and data‑driven, actionable recommendations for optimization
• Manage day‑to‑day vendor and agency relationships supporting digital marketing execution, automation, and AI‑enabled tactics such as paid media, AI search, AEO/SEO, social, programmatic, and display advertising
• Proactively collaborate with Site Operations and Analytics teams to ensure digital experiences and automated journeys adhere to best practices for AEO/SEO, accessibility, mobile responsiveness, data quality, and privacy compliance
• Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement

• Bachelor’s degree in related field, or equivalent work experience, preferred.
• 3+ years’ experience in related field, preferred.
• 2 - 5 years of hands-on digital marketing experience preferred, either in-house or at an agency/consultancy, with a strong focus on technical execution and optimization.
• Proven experience executing and optimizing email communications and customer journeys through enterprise marketing automation platforms is required.
• Analytically driven, with the ability to interpret complex data sets, understand and report on digital marketing metrics across all channels, and translate insights into technical and strategic recommendations.
• Experience supporting answer engine optimization, search engine marketing and social marketing campaigns is preferred.
• Solid project management skills, including the use of digital project management tools, and inter-departmental coordination skills.
• Strong verbal and communications skills.
• Highly motivated with ability to adapt to change.

Required:

• Proficiency with Salesforce Marketing Cloud (SFMC) and/or Account Engagement (Pardot), including Journey Builder, Email Studio, Automation Studio, and segmentation capabilities.
• Experience with Salesforce Sales Cloud for lead management and reporting integration.
• Proficiency in HTML/CSS for…