Brand Strategy Director

Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986, with locations in Cincinnati, Salt Lake City, and Brooklyn. We specialize in strategic innovation, branded experiences, and scaling organizations for growth, working with companies ranging from small startups to global enterprises. Hyperquake builds ambitious brands and experiences for those eager to activate a vision.

Hyperquake’s Strategy Directors are proven, seasoned strategists, responsible for leading and directing the identification of key insights that fuel the creation of compelling brand experiences. With broad project and client expertise, they are capable of independently leading across project types and bringing together ideas, people and clients. They are compelling storytellers and presenters who can comfortably lead conversations and processes with clients of any level, and who want to share their vision and strategy with both internal and external clients to move people and evolve the business for which they are responsible.

They provide direct management to team members as needed, as well as mentorship to members of other disciplines. They think consistently and intuitively about organic growth of existing business, and significantly contribute to, or lead, new client pitches as needed. They are not only experts in the work, but at scaling themselves over work by how they lead and model the behaviors and capabilities that define our practice.

• Lead and oversee all aspects of business / relationship development with assigned prospects.
• Develop, implement, and manage strategies to maximize opportunities and achieve business development goals for assigned brands.
• Lead or co-lead multi-disciplinary new business pitching or prospecting teams in order to successfully close key accounts.
• Provide and lead ongoing market analysis and trend recognition in order to have a complete and full understanding of opportunity spaces for existing or prospect brands.
• Working in close collaboration with New Business, Accounts, and Creative/Design leads, proactively create strategies for prospect penetration, crafting unique points of entry for designated opportunity spaces.
• Ensure Agency offerings are closely coordinated and in alignment with internal product and service offerings.
• Coordinate, plan, and lead workshops with internal teams and client teams around insights generation and synthesis, opportunity assessment, prioritization, naming, and other foundational brand strategy work as needed.
• Work directly with business leads, senior leadership, and executives to ensure agency external messaging is in line with business development strategies for Consumer Brands.

INSPIRES

• Leads team in developing breakthrough ideas for clients, and thought leadership materials to increase the visibility and profile of the business.
• Leads creation of content for presentations that enable the client to make better strategic brand and business decisions
• Leads & assists in development of agency tools and processes, and mentors strategy team and partners as needed on these tools & processes.
• Looks for ideas to share and encourage teams and clients to evolve and or to support current projects or prompt discussions for a new project.

MANAGES

• Manages/oversees/inspires multiple simultaneous projects in varying stages, including oversight and direction of less senior team members as needed to create scale
• Works with both in-house and contract/freelance strategists and copy writers to direct work that needs to be done to support projects
• Assists in resourcing and recruiting for Strategy team, and identifies times when help is needed and can bring in the right support for the project

BUILDS RELATIONSHIPS

• Partners effectively with Senior Strategists/Directors, while working with internal teams, to identify and scope client extension work
• Fosters strong relationships and works collaboratively with internal design and client resources, and when applicable, external 3rd party resources

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