Senior Media Relations Manager Job Covington area,Kentucky USA,Marketing / Advertising / PR

POSITION OBJECTIVE

The Senior Media Relations Manager develops and executes strategic media relations and thought-leadership initiatives that elevate the visibility and reputation of Case Western Reserve University, its faculty, research, students and leadership. This individual serves as a trusted advisor to faculty experts, administrators and communications professionals in their assigned areas of the university, helping position subject matter experts as authoritative voices in local, national and international conversations.

Working collaboratively across University Marketing and Communications and with partners throughout their assigned schools and units, the Senior Media Relations Manager identifies opportunities to advance institutional priorities through earned media, expert positioning, multimedia storytelling and strategic communications counsel. This individual develops and implements proactive media strategies, coaches and prepares faculty and university leaders for public engagement opportunities, creates content that amplifies expertise across multiple platforms, and evaluates performance through data‑driven analysis.

This individual responds quickly to media requests to build deep, trusting relationships with members that help keep Case Western Reserve top of mind for expert voices. The Senior Media Relations Manager also contributes to crisis communications efforts and serves as a resource on issues affecting institutional reputation.

ESSENTIAL FUNCTIONS

Research, develop and produce compelling content that advances media outreach and thought‑leadership efforts. Write media pitches, news releases, statements, talking points, op‑eds, media advisories and other strategic communications materials. Conduct video interviews, audio interviews and other digital storytelling activities with faculty, researchers and university leaders to create multimedia content that supports earned media, digital communications and social media initiatives. Develop, produce, film and edit compelling video interviews with university faculty and researchers across diverse subject areas, managing the complete production cycle.

Collaborate with content, digital and social media teams to maximize visibility across channels. (40%)

Develop and execute proactive media relations strategies that support university priorities and strengthen the institution’s local, national and international reputation. Identify opportunities across print, broadcast, online and other platforms (including blogs, podcasts, etc.) to position university experts, research, programs and initiatives within relevant news and public conversations. Identify faculty experts and university leaders whose expertise aligns with institutional priorities and emerging public conversations.

Develop long‑term visibility strategies that elevate their profiles and enhance the university’s reputation. Provide media training, interview preparation, message development and strategic counsel to ensure faculty and leaders effectively represent the university’s brand and priorities. Build and maintain comprehensive expert databases and facilitate connections between media and university sources. Frame pitches to journalists in ways most likely to resonate with their preferred approaches, writing style and beats.

Build and nurture relationships with reporters, editors, and producers at targeted outlets to help promote Case Western Reserve’s national profile. (20%)

Cultivate and maintain relationships with journalists, editors, producers and other media professionals. Monitor news trends and identify opportunities for university participation in relevant stories. Respond to media inquiries with urgency and professionalism, coordinate interviews and facilitate media access to university experts. Serve as a communications advisor during emerging issues and contribute to crisis communications planning and response efforts. Accompany media/television crews on campus as necessary, including before and after regular business hours.

(15%)

Meet regularly with faculty leaders to become familiar with leading ideas and gather information about research and education…