Senior Customer Marketing Manager, Advocacy

Summary

Senior Customer Marketing Manager to join the Customer Marketing Team in Burnaby, Toronto, or Calgary. We are also open to candidates across Canada or the U.S. This is a 12‑Month Fixed Term Contract.

At Clio, we LOVE our customers. As the world’s most popular cloud‑based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme. You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals.

This role requires strategic vision, creative problem‑solving, and a passion for creating exceptional customer experiences.

• Design and launch new experiments to further extend our referral program.
• Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
• Monitor and analyse program performance metrics, providing actionable insights and data‑driven recommendations for improvement.
• Leverage customer and data insights to identify opportunities for new segmentation strategies.
• Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
• Work with a dynamic cross‑functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Proven success in driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship‑building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
• Strong problem‑solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross‑functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project‑management tools.
• Proven ability to thrive in a fast‑paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision‑making and strategy development.

This role is a backfill for an existing position.

The expected salary range for this role is $107,900 to $145,900 USD. Separate salary bands apply for other regions based on local currency. Salary bands are designed to reflect the range of skills and experience needed for the position and allow room for growth at Clio.

• Competitive, equitable salary with top‑tier health, dental, and vision insurance.
• Hybrid work environment with an expectation for local Clions at Vancouver, Calgary, Toronto, Dublin, London, New York City, and Sydney to be in office at least twice per week.
• Flexible time‑off policy, with an encouraged 20 days off per year.
• $2,000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.

Our team shows up as their authentic selves, and is united by our mission. We are dedicated to diversity, equity, and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher‑performing teams and better innovation.

We are committed to equal employment and encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

We only communicate with candidates through official  email addresses.