Branding Marketing Manager

POSITION SUMMARY:

Support the Kroger Our Brands and Senior Our Brands Managers through the execution and communication of marketing campaigns, budget tracking, and proofing. Responsible for growing Kroger brands like Simple Truth, Private Selection, Kroger, and other in-house product lines, ensuring new products follow brand guardrails and strategy for future growth. Effectively coordinates and implements the branding strategy through cross-functional teamwork and collaboration.

ESSENTIAL JOB FUNCTIONS:

This position will be required to work at the Kroger Store Support Center 5 days a week Manage the marketing campaign execution process, including details regarding fit with brand strategy, clear benefit communication, timing, documentation, proofing and approvals on assigned brands

Maximize team capacity by organizing documentation and through time management

Work with cross functional teams on new product launches and commercialization plans as well as supporting packaging updates, reformulations, and product improvements

Maintain team updates on status of all current projects

Track team budgets and expenditures associated with marketing material development and explore potential new processes that could improve efficiencies

Ensure brand strategy is translated into marketing and merchandising tactics, working collaboratively with all Cross Functional partners

Manage the execution of marketing campaigns and messaging across many different touch points.

Must be able to perform essential job functions of this position with or without reasonable accommodations

MINIMUM POSITION QUALIFICATIONS:

4 year degree or equivalent combination of education and experience

Degree in Business, Statistics, Marketing or Economics is desirable

Proficient in Microsoft Office Applications (Excel, Word, PowerPoint and Outlook)2 + years of retail grocery experience preferred.

Knowledge of internet and web-based applications

Strong organizational and teamwork skills

Strong analytical and problem-solving skills required, including a thorough understanding of how to interpret business needs and translate them into a deliverable solution

Experience generating detailed reports and delivering a summary of your findings in both spreadsheet and presentation form Ability to adapt to advancing technology and computer solutions

Highly motivated self-starter who can work with minimal supervision

Ability to build and maintain positive and productive business relationships with users and team members

Ability to communicate effectively with all levels of an audience, from senior level executives to business users

Ability to prioritize and multi-task MINIMUM PHYSICAL ABILITIES:

Must be able to:remain standing/sitting for several hours at a timelift 10-15 lbs. occasionally DESIRED PREVIOUS JOB

EXPERIENCE:

Brand Building & Shopper Marketing Development Consumer packaged goods (CPG) experience

Financial Analysis and Assessment Kroger Brand/Private Label Systems Knowledge COMPETENCIES/

SKILLS:

Some of the Competencies/Skills required to successfully perform this position are:

Adaptability – maintaining effectiveness when experiencing major changes in work tasks or the work environment; adjusting effectively to work within new work structures, processes, requirements or cultures

Building Strategic Working Relationships – developing and using collaborative relationships with Merchandising Managers, Account Managers, Analysts, ASP’s, Vendors, CSM Teams and Category Managers to facilitate the accomplishment of work goals

Building Trust – interacting with Kroger suppliers and employees in a way that gives Kroger management confidence in one’s intentions and those of the organization

Communication – clearly conveying information and ideas through a variety of media to Kroger and P.L. Marketing employees in the English language

Customer Focus – clearly conveying information and ideas through a variety of media to individuals or groups in the English language

Decision Making – identifying and understanding issues, problems and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing…