Strategic Marketing Manager – OEM, Machine Builders

Responsibilities

• Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends.
• Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs.
• Build and maintain strong relationships with key OEM partners and ensure effective product positioning.
• Work with product teams to align offerings with OEM needs and support positioning efforts.
• Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand.
• Evaluate marketing initiatives and ensure strong return on investment.
• Oversee the OEM strategic marketing budget and allocate resources effectively.
• Lead and develop a marketing team through clear direction, influence, and strategic guidance.
• Provide regular performance updates to industry, marketing, and sales leadership.
• Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs.
• Engage with customers to identify trends and translate insights into future investment opportunities.

• Bachelor's Degree in Relevant Field
• Legal authorization to work in the US is required
• Typically requires 5+ years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
• Substantial experience in the OEM space for the automation market, including selling to OEMs.
• Experience developing and executing successful marketing strategies in the OEM segment.
• 5+ years of experience with the OEM industry, including key players and market trends.
• In-depth knowledge of the Discrete, Hybrid, and Process sectors.