VP of Digital Marketing & Performance Strategy

Company

Discovery Senior Living

Vice President of Digital Marketing & Performance

The Vice President of Digital Marketing & Performance is a strategic leadership role responsible for driving STAT Marketing’s digital vision, strategy, and performance. This leader will bring deep expertise across digital channels, customer acquisition, performance marketing, and integrated brand experiences, while leading a multidisciplinary team responsible for website strategy, search, content, email, social media, and digital optimization. The role is focused on delivering cohesive, data‑driven digital marketing strategies that strengthen brand presence, improve engagement, optimize lead generation, and support organizational growth.

Reporting to the SVP of Strategic Marketing, the VP will oversee digital marketing operations, including team leadership, agency management, digital systems, and cross‑functional collaboration. This individual will serve as both a strategic advisor and operational leader, capable of influencing stakeholders, mentoring high‑performing teams, and driving measurable business impact through innovative digital marketing strategies.

• Collaborate with the SVP of Strategic Marketing on high‑level marketing initiatives to support community traditional and digital lead generation and lead conversion efforts.
• Serve as the primary point of contact and trusted advisor for the digital agency relationship, directly managing functional leads across website strategy, search, content, email, social media, and digital optimization, each responsible for their respective teams.
• Become an authority on all markets in which DSL operates and develop an understanding of community competitive landscape, sales objections, and differentiators, articulating insights to transform recommendations into innovative integrated marketing campaign strategies.
• Own the overarching digital strategy including website strategy, search, content, email, social media, and digital optimization for communities, ensuring alignment with business goals, brand voice, and marketing strategic initiatives and objectives.
• Oversight of digital eco‑system, platforms, and agencies.
• Analyze ongoing lead generation performance, conducting channel analysis, tracking KPIs, and optimizing spend in partnership with centralized marketing leadership and analytics to improve ROI.
• Own STAT Marketing revenue, billing, and agency budgets including resources, tools, platforms, and agency partnerships, and oversee SOWs, scopes, and deliverables to align with strategic priorities.
• Analyze monthly agency financials and report on variances as appropriate.
• Monitor project budgets and ROI, recommending resourcing or process shifts to drive efficiency and results.
• Uphold brand consistency and quality across all digital marketing, experiential, and environmental channels.
• Collaborate with cross‑functional teams to deliver high‑impact lead generation outcomes.
• Maintain in‑depth knowledge of proprietary DSL marketing programs.
• Support investor‑facing discussions by providing marketing strategy insights, digital performance data, reporting, and analysis for presentations and ad hoc inquiries.
• Stay ahead of digital trends, tools, and platform changes to ensure the organization remains competitive and relevant.
• Build, mentor, and inspire a high‑performing digital marketing team, fostering collaboration, accountability, and continuous development.
• Define roles, workflows, and success metrics across creative and digital teams to optimize output and collaboration.
• Assist with onboarding and training new team members on marketing best practices and programs.
• Other duties as assigned.

Weekly Commitment: 10-20 hrs
Compensation:
Unknown

Location:

Onsite (Miami only)

This role is closed. This company has already made a successful hire.