Marketing Specialist

The compensation will be consist of base salary commensurate with experience plus bonus potential.

Opportunity Summary
:

For over 50 years our client located on the far east side of Cleveland, OH has advanced the science of concrete and specialty coatings (e.g., Cures, Sealers, Coatings, etc.). At this time they are seeking to add a creative and motivated Marketing Specialist to support and grow their brand presence through email campaigns, social media, and marketing collateral. This hands-on position is perfect for someone who thrives in a small team environment, loves taking ideas from concept to execution, and enjoys diverse assignments across the marketing spectrum.

This position will report to Marketing leadership and will interface directly with the company President on a regular basis. The company culture is known for its organizational agility, promoting high ethical standards, work-family balance, and maintaining a constant focus on quality, customer satisfaction and continuous improvement.

Key Responsibilities
:

Email Marketing (15%):

• Plan, design, and distribute monthly campaigns using Constant Contact, aligned with our marketing calendar
• Create targeted emails for holidays, product highlights, and special events
• Track and analyze performance metrics to recommend improvements

Social Media Management (15%):

• Manage company Facebook and Linked In accounts with consistent, engaging weekly content (employee spotlights, product updates, event recaps)
• Create and manage video content for digital platforms such as You Tube, including training and product demo videos
• Collaborate with our website partner to maintain and update website content

Brand & Label Management (10%):

• Coordinate and process label requests through our DEX portal
• Ensure labels are up to date and compliant with SDS/TDS changes
• Manage design for sample, approval, and apparel labels

E-Commerce (20%):

• Lead packaging design and optimization for e-platform fulfillment, ensuring alignment with market trends and customer needs
• Track and analyze engagement data across e-commerce platforms
• Contribute to monthly e-commerce performance review meetings
• Create and manage product listings and digital media content
• Monitor Vendor Central analytics to evaluate performance and deliver actionable insights to
• the sales team

General Marketing Support (40%):

• Fulfill internal marketing requests (flyers, guides, promotional materials)
• Support trade shows and training events with branded materials, signage, and logistics
• Help coordinate photography and branded apparel for events
• Share responsibility for answering the main office phone line
• Collaborate with third-party vendor to design promotional brochure

Qualifications
:

• Bachelors degree in Marketing, Communications, or related field.
• 2+ years of experience in marketing (B2B/manufacturing experience a plus)
• Proficiency with Constant Contact or similar email platforms
• Familiarity with InDesign, Canva, Adobe Illustrator, or equivalent design tools
• Social media know-how (Facebook, Linked In, You Tube)
• E-commerce know-how (Amazon, Walmart, Home Depot)
• Strong writing and editing skills with an eye for clean, clear messaging
• Organized, detail-oriented, and able to manage multiple tasks

& Label Management, E-Commerce