Head of Marketing

First, a note from the Founder

Hi. I'm Edward. Twenty-five years ago, my dad and I started ROAD  his basement with two credit cards and a fax machine. (Yes, a fax machine. It was a different time.)

Since then, we've built a portfolio of eCommerce brands that people genuinely love: ROAD , DOG , and Rack Rabbit. We've done it the hard way and the fun way, which turn out to be the same way: by delivering a product, service, and journey so blindingly awesome that customers can't help but share it.

Now I'm looking for someone to run the marketing machine. Not the brand soul. The machine. Let me explain the difference, because it matters, and because if it bothers you, this job is not for you.

Our brands are founder-forward. The emails come from me. The voice is mine. That's not about ego, it's strategy, and it works because we believe that customers want to buy from people, not companies, not brands. People. So, at every touchpoint, we attempt to sound, feel, and act like real people - whether that's a "Founders Fodder" email from me, an expertly crafted customer service reply from Bethany, or a perfectly packed shipment from Becky.

What I need is a partner who can take that asset and build a world‑class growth engine around it. Someone who loves that dynamic rather than tolerates it. You'll interact with me directly and often. I intend to be your best resource, a curious colleague, and your biggest cheerleader.

You’ll lead our entire marketing, eComm, and creative organization: three brand‑dedicated Marketing Managers, an eComm team, and a Creative team led by our Creative Director. Five direct reports.

Half this job happens at a whiteboard. The other half happens in the arena. We're hiring for both halves, and we'll be able to tell if you only brought one.

• LMA (Lead, Manage, hold Accountable) for the marketing, eComm, and creative teams. We run on the Entrepreneurial Operating System (EOS). If you know what an L10 is, high‑five. If you don't, I promise that you're going to love it
• Brand‑level growth strategy. Where are we going, and how are we going to get there? You’ll make the trunk‑level decisions, like deciding that a "Creative Supply Chain" is the most important lever we have, and then putting the right team in place to pull it
• Budget ownership and forecasting. You control the marketing budget across all three brands. Here’s the fun part: we have a theoretically endless budget for profitable ad spend. Find profitable spend and we will fund it. Your job is knowing the difference. And because you own the spend, you own the marketing side of the forecast: you’ll deliver spend and revenue projections to leadership and finance, and you’ll be the one explaining the variance, in either direction
• Agency and vendor accountability. You own a significant chunk of our external partner ecosystem. Hire them, hold them accountable, fire them when needed
• Sounding board and coach for your team leaders. You love to teach and level people up. This is not optional. It's a big part of the job
• Special project leadership. New channels, new tests, new brands. Spot the opportunity, then unlock it.
• The scorecard. You’ll own the marketing measurables and be marketing's voice on the leadership team where you’ll help make root‑level decisions.

For each brand: aMER, Contribution Margin after Ad Spend, and Team Health. Yes, Team Health is a real measurable here, not a poster in the break room.

• A DTC eCommerce expert with a strong performance marketing backbone. We believe Meta is the tip of the spear for our brands' success, and creative scale is how we unlock growth. You've personally scaled brands through the chapter we're entering, not just observed it from a slide deck
• Fluent in the Tools of the Trade. Meta Ads Manager, Google Ads, Klaviyo, Shopify, the usual suspects. You don't need black belts in all of them; you need enough fluency to ask the right questions, smell a problem before the dashboard confirms it, and roll up your sleeves when someone's on PTO and the sale starts Friday
• Left Brain + Right Brain. You have strategic chops and you're deeply…