Associate Specialist - Marketing Communications

Directions Group Inc is an integrated communications agency with leading expertise in marketing communications, public relations, events, content creation and brand strategy.

Representing an elite spectrum of clients in the fields of luxury, fashion, retail,beauty, lifestyle, hospitality, F&B,art and design, Directions helps our clients stand out with business-oriented strategy, nuanced creativity, and cutting-edge digital campaigns, building brand equity and awareness that is culturally relevant and enduring.

Working with a team of dynamic individuals, the Marketing Communications Associate Specialist will develop and implement marketing communications campaigns for the agency's portfolio of luxury lifestyle clients in various industries covering fashion, jewellery, beauty, and hospitality.

The job scope will cover all relevant planning and implementation work required for the delivery of a complete range of marketing communications activities undertaken by the team, which includes Public Relations, Content Creation, Advertising, Samples Management, Events Planning and Media Monitoring. In addition, he/shewill also be responsible for maintaining and cultivating enduring relationships with clients and media.

• Develop and implement creative marketing communication strategies to deliver engaging and impactful campaigns for a portfolio of luxury lifestyle brands
• Build and manage key media relations, and actively pitch for positive media coverage to achieve the brands' communication objectives
• Manage strategic and day-to-day brands' communication activities, including media enquiries, media monitoring and reporting, samples management, press event management, media and KOL gifting, personality fittings, etc
• Develop and maintain brands' communication materials, including but not limited to press releases, images, videos, product mailers, brand collateral.
• Serve as the primary contact to a diverse range of clients; actively develop clients' relations and deliver exemplary client service
• Prepare marketing proposals and presentations for existing and potential clients
• Increase the brands as well as the agency's mindshare in the industry
• Stay up-to-date with the industry and media developments; actively share any trending news, creative ideas and industry's insights and best practices within the marketing communications division

• Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications
• Minimum 1 to 2 years of relevant experience in Marketing Communications or Public Relations; prior experience in an agency setting and/or Luxury Lifestyle industry preferred
• An existing network of key contacts in the Lifestyle and Fashion media industry will be advantageous
• Strong communications, presentation and writing skills
• High level of organisational and time management skills with the ability to multi-task
• Resilient, independent and able to work in a fast-paced environment
• A driven self-starter who is passionate and has a positive and contributory attitude
• A team player with strong interpersonal skills
• Proficient in Microsoft Office