Senior Director, Marketing

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries.

Sound fun? Perfect — you’ll fit right in.

The Senior Director, Marketing will lead Mindgruve’s brand marketing, industry presence, and demand generation efforts. This role is responsible for building category awareness, elevating thought leadership, and driving qualified pipeline growth through integrated marketing programs including content, PR, events, trade shows, awards, and digital campaigns.

This is a highly visible role requiring strong agency-side credibility, ideally from a holding company media agency or large independent agency, with a deep understanding of how enterprise brands evaluate and select strategic marketing partners.

Brand & Thought Leadership

• Develop and execute Mindgruve’s brand positioning and awareness strategy across the U.S. market
• Build a consistent executive and company thought leadership program across media, commerce, and marketing analytics
• Partner with leadership to define narrative themes aligned to industry trends (AI, commerce media, data-driven marketing, etc.)
• Drive content strategy including white papers, case studies, executive POVs, and research insights

Demand Generation & Pipeline Support

• Own marketing-led pipeline contribution and lead generation programs
• Design and execute integrated campaigns targeting enterprise consumer brand decision-makers
• Partner closely with Business Development to align marketing efforts with revenue priorities
• Optimize funnel performance across digital, paid media, email, and events

Events, Trade Shows & Industry Presence

• Lead strategy and execution for industry conferences, trade shows, and executive events
• Manage sponsorship strategy, booth presence, speaking opportunities, and event ROI
• Build executive visibility through panels, keynote opportunities, and industry participation

Awards & Industry Recognition

• Drive awards strategy across media, creative, commerce, and data disciplines
• Manage submissions and storytelling for Cannes Lions, Effies, Webby Awards, and industry-specific recognitions
• Position Mindgruve’s work for maximum industry credibility and visibility

PR & Communications

• Manage external communications strategy including agency PR partners where applicable
• Develop proactive media outreach strategy to elevate Mindgruve leadership and client work
• Oversee press releases, announcements, and earned media opportunities

Cross-Functional Leadership

• Partner with Sales, Strategy, Creative, and Analytics teams to align messaging with capabilities
• Collaborate with executive leadership to refine go-to-market positioning
• Establish marketing performance tracking and reporting against pipeline and brand KPIs

• 10-12+ years of experience in marketing, brand, or growth roles within: holding company media agencies, or large independent media or integrated agencies
• Bachelor's Degree
• Proven track record of successfully building a marketing agency services or marketing technology solutions to enterprise brands
• Strong background in B2B marketing, demand generation, or integrated marketing communications
• Experience managing industry events, trade shows, and sponsorship programs
• Demonstrated success building thought leadership and executive visibility programs
• Deep understanding of agency ecosystems, pitch dynamics, and enterprise client decision-making
• Experience marketing AI, martech, adtech, or data-driven marketing…