Marketing Manager

We're hiring a Marketing Manager to own the marketing engine for ROAD , our flagship brand. You'll run the promo calendar, buy media on Meta, hold our Google agency accountable, manage our pro cyclist ambassadors, own email and SMS, and our limited edition product roadmap.

That's a lot of trust for one seat, and we know it. We don't expect you to arrive knowing all of it. We expect you to arrive hungry, and we'll teach you the rest. If you're early in your career and tired of job postings that demand five years of experience for entry-level pay, keep reading. This one's different on purpose.

Twenty-five years ago, our founders Edward and Mike (a son and dad team) started ROAD  a basement with two credit cards and a fax machine. Today, ROAD  the leading brand of athletic identification, trusted by millions of runners, cyclists, and adventurers. Our products have saved lives. Actually saved lives. Not  increased engagement  or  drove synergies . Saved. Lives. That's the brand you'd be marketing.

You'll be the dedicated Marketing Manager for ROAD , reporting to our Head of Marketing. No direct reports; this is a doer's seat. You'll be supported by two shared teams: our eComm Team (site content, conversion rate optimization, friction fighting) and our Creative Team (on-brand assets, delivered through our Creative Supply Chain). You bring the plan and the execution; they assist with the horsepower.

Your accountabilities:

• The Promo Calendar. You own the ROAD l calendar: what we promote, when, and why. You'll orchestrate the moments that drive our year.
• Meta Media Buying. You'll run the ROAD  ad account, hands on keyboard. We believe Meta is the tip of the spear for our brands' growth, so yes, we're trusting you with the spear. You'll be trained by our Head of Marketing and we meet weekly with a dedicated Meta coach. You bring the curiosity; we'll bring the reps.
• Google Agency Liaison. Our Google Ads program is run by an agency. Your job is to be their point of contact, keep them fed with what they need, and hold them accountable to the numbers.
• Brand Partnerships. You'll manage our ambassador program of professional cyclists, and you'll collaborate with the Head of Marketing on new and existing partnership opportunities.
• Email & M S. You'll own the ROAD  and SMS program: campaigns, flows, audience segmentation, and testing. And here's the twist: our emails come from Edward, our founder. You won't be writing as a brand; you'll be learning to write as a person. It's harder. It's also why our emails get read.
• Organic Social. We keep this intentionally limited (we'd rather be great at a few channels than mediocre at many), but what we do post, you'll own.

This role is a career accelerator. Within your first year you'll have hands-on-keyboard experience buying Meta media on a real account with a real budget. You will have managed an agency relationship, run an email program end to end, and have worked directly with a founder who's been building DTC brands for 25 years. People pay for courses that teach less than this seat will.

And one more thing:
Road s is over 25 years old, and the marketing team you'd join has over 75 combined years of eCommerce experience. People stay because the company grows and their seats grow with them. As ROAD , this seat grows: bigger budgets, bigger swings, bigger responsibilities, bigger compensation. Our objective is that the person we hire this year is running something much larger five years from now.

Come learn, then stay and build something you can be proud of.

Road s is an over 25 year old, founder‑led company headquartered in Covington, KY. We run on an Entrepreneurial Operating System (EOS). Our Cornerstone is Purpose Over Profit. Our Core Values are Be Remark‑able, Fanatically Personal, Care Deeply, Ear to the Ground/Eye to the Sky, and Cheerfully Serious. If those read like corporate wallpaper to you, we'll both be happier if you keep scrolling.

If they read like a dare, let's talk.

In‑house in our fun, urban Covington, KY office (5 min from downtown Cincinnati, OH). Because this role comes with real…