Digital Storyteller & Social Media Specialist; Market​/Communication Specialist II

Title: Digital Storyteller & Social Media Specialist (Market/Communication Specialist II)

Salary:$54,186

Contract Term Length:12 Months

Standard

Hours:

37.5

Work Location:Discretionary Hybrid

FLSA Status: Exempt

College: Gateway Community & Technical College

Campus

Location:

Gateway Covington

Department: Marketing

Total Rewards

Gateway Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including:

• Exceptional health care, vision, and dental coverage for you and your family
• Tuition reimbursement/waiver for you, your spouse, and dependents
• 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
• Vacation/Sick Time
• Work-Life Balance
• 9.5 Paid Holidays
• 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
• Employee Assistance Program

Job Summary

The Digital Storyteller & Social Media Specialist serves as an on-the-ground storyteller for Gateway Community & Technical College, bringing the Gateway experience to life through authentic, audience-centered digital content. Working collaboratively with the Director of Marketing and Marketing team, this position helps develop and execute Gateway’s social media and content strategy. The specialist proactively identifies stories, creates original content, captures photography and video, produces short-form digital content, manages social media channels, and uses analytics and audience insights to continually improve content performance.

This is a highly mobile, campus-based position that works across Gateway campuses, classrooms, labs, events, and community locations to discover and capture stories as they happen. The position functions much like a “beat reporter” for Gateway, building relationships throughout the college and proactively identifying students, faculty, programs, partnerships, and experiences that demonstrate what makes Gateway distinctive.

Job Duties:

• Identify compelling stories across Gateway campuses, academic programs, student experiences, and community partnerships.
• Interview students, faculty, staff, alumni, and partners and create authentic content that demonstrates Gateway’s value and impact.
• Capture and produce photography, short-form video, interviews, reels, stories, and other digital-first content for use across Gateway’s social and digital channels.
• Maintain an active presence throughout Gateway rather than relying primarily on submitted content requests, developing relationships across the college that create a continuous pipeline of relevant stories and content opportunities.

• Collaborate with the Director of Marketing and Marketing team to develop and execute Gateway’s social media and content strategy in alignment with institutional, brand, and enrollment priorities.
• Manage assigned college social media channels, including planning, scheduling, publishing, monitoring, and engaging with audiences.
• Maintain and contribute to the college’s social media editorial calendar while adapting content for individual platforms and audiences.
• Monitor emerging social media trends, platform changes, and audience behaviors and recommend opportunities for
• Gateway to experiment with new approaches.

• Partner with Marketing, Recruitment, Strategic Enrollment Management, and other college areas to translate institutional and enrollment priorities into engaging, audience-centered content.
• Develop social and digital content supporting recruitment, enrollment, retention, academic programs, workforce initiatives, and other Gateway Forward priorities.
• Create content designed not only to…