Information Partner Activation Manager

Responsibilities

• Lead activation of new offerings within assigned partners, driving adoption beyond legacy business models
• Influence partner executives to invest in required capabilities (talent, systems, and processes)
• Assess partner maturity and implement targeted improvement plans across sales, demand generation, and operating model
• Act as the primary point of contact across internal functions (sales, marketing, enablement, operations)
• Ensure consistent execution of go-to-market strategies and partner programs
• Coordinate onboarding, enablement, and ongoing program execution across stakeholders
• Lead regular partner operating rhythms (forecast calls, QBRs, business reviews)
• Identify risks, remove barriers, and align on growth actions
• Share and scale best practices across the partner ecosystem
• Align with marketing to drive campaigns, MDF utilization, and prospecting initiatives
• Support partners in building and advancing qualified pipelines
• Ensure disciplined opportunity management and CRM accuracy
• Provide clear, standardized reporting on partner performance, risks, and opportunities
• Maintain clean pipeline visibility to support forecasting and leadership insights
• Ensure adherence to program standards, processes, and governance

• Bachelor's degree
• Legal authorization to work in the U.S. is required.
• Typically requires 5+ years' experience in sales, channel sales operations or market access partner experience.
• 3 years of sales or partner management experience with technology or software offers in the industrial space.
• 3 years of channel strategy and performance leadership experience, preferably with SaaS and subscription software offers in the industrial space, with a Value-Added Reseller (VAR) led go-to-market model.
• Deep understanding of channel partners, what they value from vendors, what customers value from them, and how vendors enable and support channel partners.
• Understanding of go-to-market strategy and the roles of different market access partners.
• Experience managing, creating, planning and executing partner programs.
• Ability to sell ideas and present strategies to an executive audience.
• Expertise with stakeholder management and influential leadership, cross-functionally within a global, matrix environment.

Demonstrates expertise in partner management and channel strategy, with a strong focus on driving adoption of technology and software offerings. Proven ability to influence stakeholders, execute go-to-market strategies, and manage partner performance effectively.

• Bachelor's Degree