Director of Pricing and Monetization

Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes.

Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media.

We are looking for a talented Pricing & Monetization Director to lead our pricing strategies and monetization efforts. This role requires a unique combination of deep analytical expertise, strategic insight, and operational hands‑on execution to optimize pricing models, drive revenue growth, and enhance profitability. You will lead high‑impact initiatives across pricing and packaging, monetization and deal support.

The ideal candidate is a strategic, data‑driven, and customer‑centric professional with a deep understanding of media pricing strategies and market dynamics. You will leverage data analytics and market research to inform pricing decisions, unlocking short‑and long‑term revenue opportunities across our diverse product portfolio. Experience in conducting primary market research is essential, along with proficiency in data manipulation, visualization, and financial modeling.

A proven track record of successfully leading pricing initiatives and driving revenue growth in the media/ad sector is needed.

This position reports to the VP of Finance and collaborates closely with leaders across the organization, including Product, Sales, Marketing, and Customer Success. This fast‑paced role offers an exceptional opportunity for rapid growth and exposure to the full breadth of Madhive’s operations and business.

If you are passionate about harnessing data to maximize profit and thrive in a collaborative environment, we invite you to join our team and make a significant impact on our company’s success!

• Lead the development and implementation of effective pricing and packaging strategies for Madhive’s products and services, ensuring alignment with business objectives and responsiveness to market demand. Collaborate closely with Sales, Operations, and Product Management to optimize monetization given product portfolio and roadmap.

• Conduct comprehensive data analyses to support pricing and packaging decisions, continually optimizing monetization models to enhance revenue and margin while maintaining simplicity.

• Alongside Madhive’s Insights team, perform competitive analysis and conduct both quantitative and qualitative market research to identify pricing trends, customer preferences, and growth opportunities, enabling adjustments and optimizations to pricing models.

• Identify and execute on ways to simplify our pricing structure

• Define and monitor KPIs and analytics related to pricing and monetization, delivering regular reporting and insights to senior management.

• Maintain and develop the annual price incentive program and employ pricing calculators to ensure effective execution and consistency in pricing strategies.

• In coordination with Madhive’s Insights and Analytics team, develop and implement interactive dashboards in Looker and Excel to inform pricing decisions and track performance metrics effectively.

• Create compelling presentations for senior leadership, ensuring accuracy in data representation and providing actionable, insights‑driven recommendations.

• Identify and implement process improvements within pricing workflows to enhance overall pricing governance and operations efficiency and effectiveness.

• Work with cross‑functional teams to facilitate the successful introduction of new products, from ideation to launch, while also experimenting with and simplifying existing constructs. Collaborate with Sales Enablement and pricing education.

• Collaborate closely with Product Management, Sales, Finance and Customer Support teams…