Sr. Manager, Marketing

Employment Type:

Regular Full-Time

Shift: 1st Shift

Work Status:
Hybrid

The Senior Marketing Manager leads and elevates the marketing efforts of Taco. This role requires a deep understanding of B2B marketing, technical product positioning, and the ability to translate complex solutions into compelling value propositions. As a senior leader on the marketing team, this role helps to drive brand awareness, lead generation, and customer loyalty for our HVAC product lines. This role also leads the Taco trade show, social media, and public relations strategies to strengthen brand visibility, customer engagement, thought leadership, and industry reputation across all marketing channels.

Responsibilities include but are not limited to:

• Develop and execute end-to-end marketing strategies that support business growth across residential, commercial, and industrial HVAC segments
• Create compelling product positioning and messaging that resonates with contractors, distributors, engineers, and end-users
• Lead integrated marketing campaigns across digital, print, trade shows, email, and partner channels
• Collaborate closely with Product Management, Engineering, and Sales to align marketing initiatives with product launches, market demands, and sales goals
• Oversee the development of sales tools, product catalogs, brochures, case studies, and technical collateral
• Manage the company’s presence at key industry events and trade shows (e.g., AHR Expo, regional HVAC conferences)
• Oversee the creation and management of social media content calendars, campaign messaging, and channel performance analytics
• Lead public relations initiatives including media outreach, press releases, thought leadership opportunities, award submissions, and industry partnerships
• Analyze and report on campaign performance, lead generation effectiveness, and ROI to drive data-driven decisions
• Stay current on HVAC industry trends, competitive landscape, regulatory changes (e.g., SEER standards), and customer pain points
• Manage vendor relationships, including creative agencies, print houses, and digital partners
• Coach and mentor junior team members to build a high-performing marketing department

• Evaluate team members to identify strengths and opportunities for improvement; collaborate on development actions and ensure resources necessary to complete actions
• Cascade relevant and appropriate information about the company and department effectively and in a timely manner
• Coach and mentor for skill and knowledge development
• Execute necessary responsibilities of team during absences or alternate engagement
• Ensure team adheres to company policies, practices and department standards
• Assign actions and ensure completion
• Reviews work quality and provides feedback and guidance to team

Required:

• Bachelor’s degree in marketing, communications, engineering, or a related field required; MBA or technical background is a plus
• 7+ years of progressive experience in B2B marketing, preferably within HVAC, manufacturing, or a related technical industry
• Deep understanding of HVAC systems, customer segments (contractors, distributors, engineers), and market dynamics
• Demonstrated success in developing and executing strategic marketing plans
• Excellent project management, communication, and cross-functional collaboration skills
• Proficiency in digital marketing tools (e.g., Salesforce and digital management tools such as Asana)
• Experience managing trade show logistics and field marketing initiatives
• Experience developing and managing B2B social media strategies across platforms such as Linked In, Facebook, X, and Instagram
• Experience leading public relations initiatives, media engagement, and corporate communications programs
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Thorough understanding of branding, marketing, and trade show management
• Strong project management skills with a demonstrated ability to work cross-functionally and influence stakeholders within and external to the organization
• Proven experience managing external vendors and production budgets
• Knowledge of key performance indicators (KPIs) and marketing…