Digital Engagement Manager

Summary

Bible League International serves the under-resourced Church with Bibles and training to transform lives worldwide through God’s Word! Our team is excited about God’s calling on our ministry and serves Him in His mission for the world, with commitment and joy. We hope you will consider His leading in using your God-given gifts and abilities to help fulfill the Great Commission in serving at Bible League International!

For more information about Bible League International, visit https://(Use the "Apply for this Job" box below). We also invite you to view our careers video to learn more about our culture through our staff at Bible League.

The Digital Engagement Manager will support the Bible League International’s mission by implementing and managing donor-focused marketing initiatives across email, social media, and website channels. This role, reporting to the Digital Marketing Director, is responsible for designing, executing, and evaluating digital campaigns that engage and inspire donors and followers. The Digital Engagement Manager will also demonstrate technical proficiency with marketing platforms, analytical strength in campaign performance measurement, and collaborative communication skills within a creative, ministry-focused environment.

• Develop, schedule, and execute email and digital marketing campaigns that are highly effective in fostering donor engagement. Must be comfortable moving beyond drag-and-drop builders to troubleshoot basic HTML/CSS code blocks, test responsiveness, and optimize.
• Design and execute regular A/B test emails (e.g., short vs. long copy, subject lines, design layouts) to continually optimize open rates, click-throughs, and donor conversion.
• Actively utilize AI tools as a core part of their daily workflow to scale content production, rapidly generate copy variations, troubleshoot code snippets, and optimize digital strategies.
• Capture, edit, and produce digital content (copy, graphics, and agile video) for web, social media, and email communications. Ensure all assets align with brand standards, messaging guidelines, and accessibility best practices.
• Manage and monitor organic social media channels to ensure effective audience engagement. Assist in the planning, setup, and optimization of paid advertising campaigns (Google, Meta, etc.), adjusting strategies based on real-time data.
• Track, analyze, and report on campaign performance metrics (engagement, conversion, and ROI). Make proactive, data-informed recommendations to the Digital Marketing Director to improve results mid-campaign.
• Perform other duties as assigned.

Responsible to:
Digital Marketing Director.

Collaborate with:
Creative Manager, Video Production Manager, storytelling/content team, and contractors.

Required

• Must be a Christian, having a personal relationship with Jesus Christ. Must also agree with our statement of faith and conduct his/her self in a Christ‑like manner.
• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field.
• Minimum of 4–6 years of professional experience in digital marketing, with a proven track record of building, deploying, and managing full‑stack campaigns (email, web, and social media).
• Advanced hands‑on experience with CRMs, email marketing platforms, and CMS tools (e.g., Virtuous CRM, Mailchimp, Word Press, Flex Formz) with the ability to troubleshoot basic technical hurdles independently.
• Good understanding of campaign attribution tracking, including the hands‑on ability to build and append custom URL parameters (UTMs, motivation codes) to accurately measure donor acquisition sources.
• Experience planning, managing, and evaluating paid campaigns (Meta, Google Ads, Tik Tok, Linked In) alongside organic community building.
• Strong proficiency with Google Analytics and platform‑specific insights excels in how to translate data into immediate, actionable optimizations and A/B tests.
• Exceptional organizational skills with the ability to diligently prioritize multiple projects, tight deadlines, and shifting priorities in a fast‑paced, Scrum‑oriented digital environment.
• A self‑starter who is adept at working…