Marketing Coordinator; Content​/Brand

Position Overview

Position Overview: We are seeking a creative, dynamic, and detail-oriented Marketing Coordinator (Content/Brand) to join our team. This role owns the end-to-end execution of content and brand marketing across inbound and outbound platforms, with a strong emphasis on lead generation. The ideal candidate brings a solid foundation in marketing principles along with hands-on experience across 1-2+ social media channels, email, and campaign execution.

This individual thrives in a fast-paced environment, can manage multiple initiatives simultaneously, and consistently maintains brand standards while driving engagement, conversions, and sales.

• People-First Culture:
  Family-owned values with a collaborative, supportive environment where your voice matters and leadership is accessible.
• Award-Winning Workplace:
  Recognized as one of Connecticut's Top Places to Work in 2022, 2023, 2024, and 2025.
• Strong Brand and Reputation:
  With over 20,000 happy customers, thousands of 5-star reviews, and nationally ranked installation teams, you ll market a product homeowners already trust.
• Real Impact:
  Your work directly drives leads, appointments, and revenue. You ll see the results of your campaigns in real time — not months later.
• Room to Grow:
  As we expand into new markets, our marketing team takes on more ownership, responsibility, and leadership opportunities. High performers advance quickly.
• Ownership and Autonomy:
  You won t just assist — you ll own channels, launch campaigns, and execute ideas from start to finish.
• Performance-Driven Team:
  Clear goals, measurable KPIs, and a focus on continuous improvement. We value smart execution and results.

• Manage (website, email, blogs, organic social, webinars, SEO) by maintaining and improving creative, audience segments, and automation.
• Lead content creation for shared (social media), owned (email), and earned channels (PR).
• Identify opportunities to test, optimize, and scale campaigns to drive engagement, conversions, and sales.
• Conduct primary and secondary research to inform channel, content, customer, and company decisions.
• Set up campaigns on relevant platforms and maintain publishing cadences.
• Analyze campaign performance and report monthly metrics to leadership.
• Assist with budgeting and reconciling spending with finance reports.

• Bachelor s degree in Marketing, Communications, or a related field preferred
• 3-5 years of experience in marketing (B2C highly preferred), with hands-on expertise in content creation and campaign execution.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proficiency in marketing tools and platforms
• Analytical mindset with experience in reporting and budget management.
• Exhibit intermediate analytical and problem-solving skills (Excel pivot tables, VLOOKUP; Power BI is a plus).

How to Apply: Submit your resume and a cover letter detailing your experience and why you re the perfect fit for this role. We look forward to hearing from you!