Marketing Associate; Content​/Brand

Overview

We are seeking a creative, dynamic, and detail-oriented Marketing Associate to join our team. This role supports the Marketing Manager to design and execute social media and email marketing campaigns, with a strong emphasis on lead generation. The ideal candidate brings a solid foundation in marketing principles along with hands-on experience with social media and email campaigns. This individual thrives in a fast-paced environment, can manage multiple initiatives simultaneously, and consistently maintains brand standards while driving engagement, conversions, and sales.

• People-First Culture:
  Family-owned values with a collaborative, supportive environment where your voice matters and leadership is accessible.
• Award-Winning Workplace:
  Recognized as one of Connecticut’s Top Places to Work in 2022, 2023, 2024, and 2025.
• Strong Brand and Reputation:
  With over 20,000 happy customers, thousands of 5-star reviews, and nationally ranked installation teams, you’ll market a product homeowners already trust.
• Real Impact:
  Your work directly drives leads, appointments, and revenue. You’ll see the results of your campaigns in real time — not months later.
• Room to Grow:
  As we expand into new markets, our marketing team takes on more ownership, responsibility, and leadership opportunities. High performers advance quickly.
• Ownership and Autonomy:
  You won’t just assist — you’ll own channels, launch campaigns, and execute ideas from start to finish.
• Performance-Driven Team:
  Clear goals, measurable KPIs, and a focus on continuous improvement. We value smart execution and results.

• Support the creative design and execution of email and social media campaigns, helping develop creative assets, messaging, and define target audiences.
• Assist in developing content calendars and content creation for Instagram, Facebook, and Linked In to increase website traffic.
• Help design email content, suggest audience segments, and draft workflows that will convert leads into sales appointments.
• Identify opportunities to test, optimize, and scale campaigns to drive engagement, conversions, and sales.
• Contribute to primary and secondary research that informs decisions related to channel, content, customers, and company strategy.
• Setup email and social media campaigns that maintain consistent publishing cadences.
• Collaborate with the marketing manager to review campaign performance metrics that will inform decision making.
• Assist with budgeting and reconciling monthly marketing spend.

• Bachelor's degree in Marketing, Communications, or a related field preferred
• 3–5 years of experience in marketing (B2C highly preferred), with hands-on expertise in content creation and campaign execution.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proficiency in marketing tools and platforms
• Analytical mindset with experience in reporting and budget management.
• Exhibit intermediate analytical and problem-solving skills (Excel pivot tables, VLOOKUP; Power BI is a plus).

Submit your resume and a cover letter detailing your experience and why you’re the perfect fit for this role. We look forward to hearing from you!