Automotive Sales Consultant: Napleton Buick GMC Crystal Lake

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Automotive Sales Consultant — Napleton Buick GMC Crystal Lake

Crystal Lake, IL

Full-time

Napleton Automotive Group is a family-owned dealer group with stores across Chicagoland and Wisconsin, representing Chevrolet, Buick, GMC, Ford, Hyundai, Genesis, Chrysler, Dodge, Jeep, and Ram.

Napleton Buick GMC Crystal Lake is on Northwest Highway in the heart of McHenry County, serving Crystal Lake, Cary, Algonquin, Lake in the Hills, Huntley, Woodstock, McHenry, Fox River Grove, and the Barrington and Lake Zurich area.

Here's what you should understand about this store before you apply:
we don't have a Chevrolet on the lot. No Trax to fall back on, no base Silverado to close a payment-shopper into. Buick and GMC only. That means you sell on product, on the walk up to Denali and Avenir, and on the experience — not on being the cheapest sticker in the county.

It's a good problem to have. Denali and AT4 trucks, Yukons and Yukon XLs, and Enclaves and Envisions carry real gross. In this market — commuters on the UP‑NW Metra line, two‑and‑three‑vehicle households, and the Barrington and Inverness corridor twenty minutes south — you're not scraping to find someone who can afford a Yukon Denali. You're competing for them against Tahoe, Expedition, Grand Wagoneer, and Escalade.

Learn to win that comparison and you'll do very well here.

As a Sales Consultant, you help customers find the right vehicle and guide them through the entire process — first hello to handing over the keys. You'll work leads, greet walk‑ins, demonstrate vehicles, present numbers, and follow up with people who aren't ready yet.

You don't need to have sold cars before. You need to be someone people trust, someone who follows up when they say they will, and someone who wants to get paid for how hard they work rather than how many hours they sit at a desk.

This store rewards a slightly different skill set than a high‑volume, low‑price store. Fewer units, more gross per unit, longer conversations, and customers who do their homework before they walk in. If you're the type who'd rather have four good conversations than forty rushed ones, this is your kind of floor.

• Greet and qualify walk‑in traffic; find out what someone actually needs before showing them anything
• Respond to internet leads and phone inquiries fast. Route 14, Route 31, and the Randall Road corridor are packed with dealerships, and your customer is emailing three of them  first store to answer usually gets the appointment
• Conduct product demonstrations and test drives
• Present pricing, payment options, lease structures, and trade‑in values clearly and honestly
• Sell the walk up — help a customer understand what they actually get for the step from Elevation to AT4, or Preferred to Avenir, instead of just quoting two numbers
• Ask for the sale, handle objections, and close

This is a lease‑heavy market, and that's an advantage most salespeople never learn to use.

• Work lease maturities and equity opportunities — customers coming out of a 36‑month Acadia are the warmest leads in the building
• Stay in touch with past customers for referrals, service, and repeat business
• Maintain consistent contact with unsold prospects; most deals happen on the second or third conversation
• Log every interaction in the CRM so nothing falls through the cracks

You have two brands and no volume brand to hide behind, so know both cold.

GMC — Sierra 1500, 2500HD and 3500HD, Canyon, Terrain, Acadia, Yukon and Yukon XL, and Hummer EV. Master the trim ladder:
Pro, Elevation, AT4, AT4X, SLT, Denali, and Denali Ultimate. Know exactly what changes at each step — interior materials, suspension, tech, Super Cruise availability — because your customer will ask and "it's nicer" is not an answer.

Buick — Envista, Encore GX, Envision, and Enclave, including Avenir. Buick is a quiet‑luxury argument: ride quality, cabin noise, standard content, and price against a comparable Lexus, Acura, or loaded Toyota. Learn to make that comparison out loud and specifically.

Trucks and towing. Sierra buyers here tow boats…