Investments, Planning and Insights Manager, ASO MarTech and Operations

Investments, Planning and Insights Manager, ASO Mar Tech and Operations

Culver City, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive.

To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

We are seeking a highly strategic Investments, Planning and Insights Manager, ASO Mar Tech and Operations to lead global marketing investment strategy and executive reporting to join Apple Retail’s worldwide performance marketing organization. This role sits at the intersection of strategy, financial operations, and advanced analytics—owning how marketing investments are planned, measured, optimized, and communicated to executive leadership. The ideal candidate combines strong analytical rigor with executive presence, translating complex global data into clear, forward‑looking insights that shape business decisions and drive measurable growth.

Lead global investment strategy and financial operations while serving as the primary driver of executive‑level marketing reporting and insights. Build scalable systems, deliver advanced measurement frameworks, and provide data‑backed strategic guidance to senior leadership. This role is critical to ensuring marketing investments are strategically deployed, analytically measured, and clearly communicated, allowing leadership to confidently allocate capital and drive sustained global growth.

• Executive Reporting and Insights: own executive reporting across weekly, monthly, and quarterly cadences. Translate complex financial and performance data into clear, actionable insights, providing proactive recommendations to senior leadership and serving as a trusted strategic advisor.
• Global Investment Strategy and Planning: design scalable financial operations and forecasting frameworks. Oversee global budget management and implement advanced measurement methodologies (attribution, ROAS, incrementality). Leverage SQL, data warehousing, and Mar Tech/AdTech tools to deliver actionable insights.
• Financial Operations and Advanced Analytics: oversee financial operations including budget forecasting, process management, and updates, ensuring all performance marketing investments are accurately tracked and aligned with company goals.
• Process Optimization & Organizational Impact: lead cross‑functional process improvements to strengthen reporting and financial transparency. Build standardized, scalable systems for planning and investment decisions to influence broader strategy.

• 7+ years of experience in marketing analytics, performance marketing, financial planning, or investment strategy, including significant experience within a global organization.
• Expertise in marketing attribution, ROI analysis, forecasting and budget optimization.
• Experience driving impact and influence across cross‑functional teams, including Finance, Marketing, and Analytics.
• Proficient in SQL, analyzing data, deriving insights, and translating insights into strategic actions to guide senior management and business leaders.
• Bachelor’s degree or equivalent experience.

• Global, in‑house e‑commerce marketing experience, particularly with Paid Search, Paid Social, Affiliate Partners and China Platforms.
• Experience with ROAS frameworks and incrementality…